Yakult lady: Difference between revisions
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[[File:ヤクルトレディ (529074577).jpg|thumb|A Yakult lady in Japan]] |
[[File:ヤクルトレディ (529074577).jpg|thumb|A Yakult lady in Japan]] |
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A '''Yakult lady''' (ヤクルトレディー; ''Yakuruto redi-''), also known as an '''Yakult auntie''' (ヤクルトおばさん; ''Yakuruto obasan''), is a [[woman]] who sells [[Yakult]] products as an employee and/or delivers the products door to door<ref>{{cite book |title=Tokyo Business Today |date=1992 |publisher=Toyo Keizai Shinposha (The Oriental Economist) |url=https://books.google.com.ph/books?id=KvJHAAAAYAAJ |accessdate=5 March 2020 |language=en}}</ref> to individuals at their homes. In order to promote good health, they sell and market Yakult products while riding [[bicycles]], [[motorcycles]], or other [[automobiles]]. They wear the company's uniform, including a hat and a pair of gloves.<ref>{{cite book |last1=Trompenaars |first1=Fons |last2=Woolliams |first2=Peter |title=Marketing Across Cultures |date=2004 |publisher=Wiley |isbn=978-1-84112-471-1 |page=67 |url=https://books.google.com.ph/books?id=YePtAAAAMAAJ |accessdate=5 March 2020 |language=en}}</ref> Men such as [[Kazuhisa Ishii]] have also worked as Yakult "ladies". |
A '''Yakult lady''' (ヤクルトレディー; ''Yakuruto redi-''), also known as an '''Yakult auntie''' (ヤクルトおばさん; ''Yakuruto obasan'')<ref>{{cite book |last1=Mitsui |first1=Izumi |title=Cultural Translation of Management Philosophy in Asian Companies: Its Emergence, Transmission, and Diffusion in the Global Era |date=2019 |publisher=Springer Nature |isbn=978-981-15-0241-5 |url=https://books.google.com.ph/books?id=YxjBDwAAQBAJ&pg=PT180 |accessdate=5 March 2020 |language=en}}</ref>, is a [[woman]] who sells [[Yakult]] products as an employee and/or delivers the products door to door<ref>{{cite book |title=Tokyo Business Today |date=1992 |publisher=Toyo Keizai Shinposha (The Oriental Economist) |url=https://books.google.com.ph/books?id=KvJHAAAAYAAJ |accessdate=5 March 2020 |language=en}}</ref> to individuals at their homes. In order to promote good health, they sell and market Yakult products while riding [[bicycles]], [[motorcycles]], or other [[automobiles]]. They wear the company's uniform, including a hat and a pair of gloves.<ref>{{cite book |last1=Trompenaars |first1=Fons |last2=Woolliams |first2=Peter |title=Marketing Across Cultures |date=2004 |publisher=Wiley |isbn=978-1-84112-471-1 |page=67 |url=https://books.google.com.ph/books?id=YePtAAAAMAAJ |accessdate=5 March 2020 |language=en}}</ref> Men such as [[Kazuhisa Ishii]] have also worked as Yakult "ladies". |
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There have been many cases in which a Yakult lady's social standing has become more like that of an entrepreneur than that of a [[part-time worker]]. They are fairly similar to retail stores licensed to sell the products by Yakult themselves. Yakult is sold in 31 countries around the world, but Yakult ladies only sell and distribute in [[Asia]]n countries such as [[China]] and [[Indonesia]], as well as [[Central and South America]]n countries such as [[Brazil]]. Although Yakult is sold in Western countries, they do not have Yakult ladies. |
There have been many cases in which a Yakult lady's social standing has become more like that of an entrepreneur than that of a [[part-time worker]]. They are fairly similar to retail stores licensed to sell the products by Yakult themselves. Yakult is sold in 31 countries around the world, but Yakult ladies only sell and distribute in [[Asia]]n countries such as [[China]] and [[Indonesia]], as well as [[Central and South America]]n countries such as [[Brazil]]. Although Yakult is sold in Western countries, they do not have Yakult ladies. |
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Revision as of 06:38, 5 March 2020
 | This article needs additional citations for verification. (August 2016) |
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A Yakult lady (ヤクルトレディー; Yakuruto redi-), also known as an Yakult auntie (ヤクルトおばさん; Yakuruto obasan)[1], is a woman who sells Yakult products as an employee and/or delivers the products door to door[2] to individuals at their homes. In order to promote good health, they sell and market Yakult products while riding bicycles, motorcycles, or other automobiles. They wear the company's uniform, including a hat and a pair of gloves.[3] Men such as Kazuhisa Ishii have also worked as Yakult "ladies".
There have been many cases in which a Yakult lady's social standing has become more like that of an entrepreneur than that of a part-time worker. They are fairly similar to retail stores licensed to sell the products by Yakult themselves. Yakult is sold in 31 countries around the world, but Yakult ladies only sell and distribute in Asian countries such as China and Indonesia, as well as Central and South American countries such as Brazil. Although Yakult is sold in Western countries, they do not have Yakult ladies.
References
- ^ Mitsui, Izumi (2019). Cultural Translation of Management Philosophy in Asian Companies: Its Emergence, Transmission, and Diffusion in the Global Era. Springer Nature. ISBN 978-981-15-0241-5. Retrieved 5 March 2020.
- ^ Tokyo Business Today. Toyo Keizai Shinposha (The Oriental Economist). 1992. Retrieved 5 March 2020.
- ^ Trompenaars, Fons; Woolliams, Peter (2004). Marketing Across Cultures. Wiley. p. 67. ISBN 978-1-84112-471-1. Retrieved 5 March 2020.
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