10 Dundas East
|This article needs additional citations for verification. (June 2009)|
|Location||Toronto, Ontario, Canada|
|Opening date||2007 (phased)|
|Management||Bentall Kennedy (Canada) LP|
|Owner||10 Dundas Street Ltd.|
|No. of stores and services||40|
|Total retail floor area||360,000 ft² (33,444 m²)|
|No. of floors||13 (10 above ground and 3 concourses)|
10 Dundas East (formerly Metropolis and Toronto Life Square) is a retail, office and entertainment complex development on the north-east corner of the intersection of Yonge Street and Dundas Street in Toronto, Ontario, Canada. The project was originally delayed several times, and sits on a large parcel of prime land in the city's commercial core, on the north side of Yonge-Dundas Square. Originally owned and developed by PenEquity Management Corp., the complex is now owned by 10 Dundas St. Ltd.
Prior to the 1998 the site was occupied by several buildings including the O'Keefe's Brewery (formerly Victoria Brewery) and a two storey structure at the corner (From 1949 to 1974 it was home to tavern Brown Derby and in the 1980s as a Mr. Submarine location). All the buildings were demolished in the 1980s and 1990s.
The project was approved in 1998 with the opening originally planned for 2000. The land was expropriated by the City of Toronto immediately afterwards, and while construction boarding soon went up, the project suffered shutdowns and major delays.
Under the control of developers PenEquity, construction finally began in 2003. A phased opening started in late 2007. The Yonge & Dundas 24 movie theatres (which in the early planning stages had been a 30-plex) opened on March 28, 2008 by AMC Theatres, with a free small popcorn offer for every guest until April 24, and twenty-four digital auditoriums. As per the original agreement, some cinemas are used in the morning as classrooms of Ryerson University. On May 8, 2009 in time for Star Trek, AMC introduced the first ETX Theatre at Yonge & Dundas. The ETX theatre is known as Enhanced Theatre Experience and featured a 20% Larger screen, 11 Channel Audio and 8.8 Million Pixels providing 4X the resolution of HD. After Cineplex Entertainment bought the theatre at 10 Dundas East, the First ETX Theatre was replaced by UltraAVX with Dolby Atmos on February 14, 2013 in time for A Good Day to Die Hard. By October 2010, IMAX opened at Yonge & Dundas 24.
When it opened, the complex was renamed Toronto Life Square after the local magazine. After the building was placed in court-ordered receivership in 2009, St. Joseph Communications, the owner of Toronto Life magazine, initiated a court action to have the magazine's name removed from the complex. The building was renamed 10 Dundas East in September 2009. Entertainment Properties, a Kansas City-based real estate investment trust that had provided construction financing for the project in 2005, acquired the complex in March 2010. Bentall Kennedy (Canada) LP, a major Canadian real estate advisor, acquired the property in March 2011. Cineplex Entertainment acquired the Yonge Dundas 24 theater from AMC Theatres in July 2012 and was rebranded under the Cineplex Cinemas brand.
The project was built in an L-configuration around a number of existing buildings, including a parking garage belonging to the adjacent Ryerson University; in exchange for the air rights to build over its land, Ryerson gained use of the movie theatres as classrooms during daytime hours.
The exterior facing Dundas Square is primarily covered with giant video screens and static billboard advertisements of various sizes. The Yonge Street facade is made up of curtainwall store fronts with a glass and steel canopy overhanging the sidewalk. Toronto Star architecture critic Christopher Hume wrote a lengthy piece in the newspaper entitled "We don't deserve this horrorchitecture", which decried the building as a "nasty dark grey bunker".
|This section does not cite any references or sources. (November 2008)|
|Wikimedia Commons has media related to Toronto Life Square.|
- Roberts, Rob (2010-03-08). "Entertainment Properties Trust closes deal to buy Toronto Dundas Square". Kansas City Business Journal.
- Christopher Hume, "We don't deserve this horrorchitecture". Toronto Star, January 14, 2008.
- Friesen, Joe (2009-09-22). "Toronto Life's logos are scrubbed from 10 Dundas East". The Globe and Mail (CTVglobemedia). Retrieved 22 September 2009.
- Feenstra, Nicole; The Ryersonian: In Depth: Ryerson real estate; November 23, 2006
- Carmen Cheung; The Ryersonian: Toronto Life Square...coming soon; September 18, 2007