A. G. Gaston
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Arthur George Gaston (July 4, 1892 – January 19, 1996) was a businessman who established a number of businesses in Birmingham, Alabama, and who played a significant role in the struggle to integrate Birmingham in 1963.
The grandson of a slave, A. G. Gaston was born in a log cabin in Demopolis, Alabama, to Tom and Rosa McDonald Gaston; however, he grew up in the home of his grandparents, Joe and Idella Gaston. He moved to Birmingham in 1905 with the Loveman family, who employed his mother as a cook.
Although he had aspired to attend Tuskegee Institute, Gaston’s formal education ended with the 10th grade. After earning his certificate from Tuggle (which only went through the 10th grade. He served in the army in France during World War I, then went to work in the mines run by Tennessee Coal, Iron and Railroad Company in Fairfield, Alabama.
While working in the mines, he hit on the plan of selling lunches to his fellow miners and then branched into loaning money to them at twenty-five percent interest. It was also while working in the mines that he conceived of the idea of offering burial insurance to co-workers. He had noticed that mine widows would come to the mines and to local churches to collect donations in order to bury their husbands and he wondered if people would "give a few dimes into a burial society to bury their dead". As a result, Gaston formed the Booker T. Washington Burial Society, which later became the Booker T. Washington Insurance Company.
Driven out of Fairfield because of his father-in-law's political differences with the mayor, Gaston and his family moved to Birmingham. Gaston bought and renovated a property on the edge of Kelly Ingram Park in downtown Birmingham, where, in partnership with his father-in-law, he started the Smith & Gaston Funeral Home, in 1938. Smith & Gaston sponsored gospel music programs on local radio stations and launched a quartet of its own.
Realizing that there were not enough blacks with sufficient training to be able to work in the insurance and funeral industries, he and his second-wife established a business school. Other Gaston enterprises included Citizens Federal Savings and Loan Association, the first black-owned financial institution in Birmingham in more than forty years (reportedly established by Gaston when he saw how difficult it was for blacks to obtain fair loans from white financial companies) and a motel business (reportedly started because of Gaston's concern that blacks traveling through the south during segregation often could not find accommodations). In 1954 Gaston built the A.G. Gaston motel on the site adjoining Kelly Ingram park where the mortuary had once stood.
While his father-in-law had been an active supporter of voting rights and his second wife was a founder of the National Council of Negro Women and an avid advocate for education reform, Gaston himself kept a low political profile through most of the 1940s and 1950s. Although Gaston was reluctant to confront white authorities and the white business establishment directly, Gaston supported the civil rights movement financially. He offered financial support to Autherine Lucy, who had sued to integrate the University of Alabama, and had provided financial assistance to residents of Tuskegee who faced foreclosure because of their role in a boycott of white-owned businesses called to protest their disenfrachisement. When Rev. Fred Shuttlesworth, a civil rights leader in Birmingham, founded the Alabama Christian Movement for Human Rights in the wake of the outlawing of the NAACP in the State of Alabama in 1956, the group held its first meeting at Smith & Gaston's offices.
When students at Miles College, a historically black college in Fairfield, attempted to use sit-in and boycott tactics to desegregate downtown Birmingham in 1962, Gaston used his position as a member of the board of trustees of the institution to dissuade them from continuing their campaign while he pursued negotiations with them. Those negotiations produced some token changes, but no significant progress toward desegregating the stores or hiring black employees.
When the Southern Christian Leadership Conference (SCLC), represented locally by Rev. Fred Shuttlesworth, proposed to support those students' demands in 1963 by widespread demonstrations, challenging both Birmingham's segregation laws and Local Police Commissioner Bull Connor's authority, Gaston opposed the plan and tried to deflect the campaign from public confrontation into negotiations with white business leaders. Gaston tried to talk Dr. Martin Luther King, Jr. out of going through with the planned Easter boycott of downtown business and may have bailed him out of jail against his wishes in April, 1963.
At the same time, Gaston provided King and Rev. Ralph Abernathy with rooms at his motel at a discount and free meeting rooms at his offices nearby throughout the campaign. He maintained a public show of support for the campaign and not only took part in the meetings with local business leaders, but insisted that Shuttlesworth be brought in since "he's the man with the marbles".
That unity nearly dissolved, however, after Rev. Ralph Abernathy made some comments about unidentified Uncle Toms and Dr. King made a call for unity on April 9, 1963 that made it clear that he would press forward with his plans for confrontation. Gaston issued a press release in response in which he obliquely criticized King by lamenting the lack of communication between white business leaders and "local colored leadership".
That press release exposed a significant rift between the activists in the movement. Hosea Williams described Gaston as a "super Uncle Tom" to the press while complaining that he overcharged for his motel rooms—despite the fact that Williams, and other civil reights leaders were staying at Gatson's motel free of charge. The leaders of the movement were eager, however, to avoid any public airing of those differences; Shuttlesworth soon apologized, SCLC leaders treated the press release as an expression of support for their campaign while Dr. King announced creation of a special committee of local leaders, including Gaston, to meet every morning to approve each day's plans.
That committee had no real power, however, as became clear when the movement encouraged school children to march against segregation on May 2, 1963. Gaston protested the strategy, telling King: "Let those kids stay in school. They don't know nothing." King replied, "Brother Gaston, let those people go into the streets where they'll learn something." The demonstrations continued.
Because of his stance as a negotiator, Gaston often faced challenges by proponents from both sides of the civil rights issue.
On May 11, 1963, four people probably associated with the KKK attempted to blow up the part of the A.G. Gaston Motel where King and Abernathy were staying; the home of Martin Luther King's brother Reverend A. D. King was also bombed. Later that night, the bombings sparked riots by blacks in a twenty-eight-block section of Birmingham. The local police officers and state troopers responded to the crisis and subsequently beat rioters and bystanders. Over fifty people were injured as police were dispatched to clear Kelly Ingram Park.
Gaston remained disaffected from Dr. King, urging him to stay away, in a statement released in September 1963, after Dr. King announced plans to return to Birmingham to resume demonstrations. As it turns out, Dr. King did revive the campaign.
On the night of January 24, 1976, Gaston and his wife were attacked and beaten by an intruder and Gaston was abducted in his own car; police officers found him two hours later, bound in the back seat of the car.
Gaston published a memoir in 1968, coinciding with the founding of the A. G. Gaston Boys club, which still operates and has expanded to include girls programs.
Gaston famously said, "I never went into anything with the idea of making money…I thought of doing something, and it would come up and make money. I never thought of trying to get rich”.
Gaston died at the age of 103. He left behind an insurance company, the Booker T. Washington Insurance Company; a construction firm, the A.G. Gaston Construction Company; and a financial institution, CFS Bancshares. The City of Birmingham owns the motel, which it plans to make into an annex to the Birmingham Civil Rights Institute, built on the former site of the Booker T. Washington Insurance Company. His net worth was estimated to be more than $130,000,000 at the time of his death.
- Marshall, David (July 1976). "A. G. Gaston: The Story of a Poor Boy From Demopolis Who Became One of the South's Leading Entrepreneurs". Black Enterprise: p. 31.
- Marshall (July 1976), p. 32.
- WSB-TV (Television station: Atlanta, GA.) (May 11, 1963). "WSB-TV newsfilm clip of the bombed ruins of the A.G. Gaston Motel and law enforcement patrolling the streets...". Civil Rights Digital Library. Retrieved 15 April 2013.
- Carol Jenkins, "Arthur G. Gaston: A Titan’s First Step", Black Enterprise, February 10, 2009.
- Gaston, A. G. (1968), Green Power: The Successful Way of A. G. Gaston. Birmingham: Southern University Press
- Carol, Jenkins; Elizabeth Gardner Hines (December 2003). Black Titan, A.G. Gaston and the Making of a Black American Millionaire. New York: One World/Ballantine. ISBN 0-345-45347-6. They Too Call Alabama Home By Richard Bailey. Pyramid Publishing. ISBN 0-9671883-0-X
- Interview with A. G. Gaston from Eyes on the Prize.
- Marshall, David (July 1976). "A. G. Gaston: The Story of a Poor Boy From Demopolis Who Became One of the South's Leading Entrepreneurs". Black Enterprise: pp. 31–33.
- Chenrow, Fred; Chenrow, Carol (1973). Reading Exercises in Black History, Volume 1. Elizabethtown, PA: The Continental Press, Inc. p. 30. ISBN 08454-2107-7.