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Akademiks

From Wikipedia, the free encyclopedia
Akademiks
Product typeStreetwear clothing
CountryUnited States
Introduced1999; 25 years ago (1999)
Ambassador(s)Dutchess and Ceaser
WebsiteOfficial site

Akademiks (an intentional misspelling of "academics") is an American brand of streetwear clothing popular with devotees of hip hop music, art and fashion. The label was founded by two brothers, Donwan and Emmett Harrell, along with a group of partners.

Akademiks has collaborated with Dutchess and Ceaser, the stars of VH1's Black Ink Crew, on a line of streetwear and hats.[citation needed]

Akademiks has gained popularity in the clothing industry due to the number of celebrities who wear the brand.

Background

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In 1999, the Harrell brothers founded Akademiks with the aid of Elliot Betesh, a co-founder of Dr. Jay's clothing stores. The name Akademiks was based on their conviction that education is essential.[1]

Notes

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  1. ^ "Akademiks' Emmett Harrell:Family Business". XXL Mag. 11 November 2010. Retrieved 13 April 2020.