This article contains wording that promotes the subject in a subjective manner without imparting real information. Please remove or replace such wording and instead of making proclamations about a subject's importance, use facts and attribution to demonstrate that importance.(October 2012)
Alex participates in Macbreak Weekly, a weekly talk show/podcast on the TWiT network. A running joke in the show is that Alex tends to recommend to listeners products with exorbitant price tags, on average US $700, the price of Adobe Photoshop. The panel has therefore created a unit of currency, the “Alex”. Other guests on the show will refer to the cost of their picks in relation to an "Alex" or fractions thereof. If the pick is a free tool or download it will cost "zero Alexes”. If it cost $1400, it is "2 Alexes".