The location was named Lovedale by Europeanmissionaries who settled there in 1824. It was named after Dr. John Love of the Glasgow Missionary Society. During the Frontier War it was abandoned and the mission resettled on the west bank of the Tyume River. On the east bank a fort was built, called Fort Hare, after Major-General John Hare, who was acting Lieutenant-Governor of the Eastern Cape. Alice was the administrative and magisterial capital of the old district of Victoria East.