Alienware

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Alienware Corporation
Type Subsidiary of Dell
Industry Computer hardware
Founded 1996
Headquarters 14591 SW 120th ST
Miami, Florida
Key people Nelson Gonzalez, Alex Aguila, Frank Azor, Arthur Lewis, Peter Languila, Fran jimenez, Jorge Flores
Products Desktops
Notebooks
Peripherals
Employees 490[1]
Parent Dell Inc
Website alienware.com

Alienware is a United States computer hardware subsidiary of Dell, Inc.[2] It mainly assembles third party components into desktops and laptops with custom enclosures. Alienware also offers for sale re-badged computer peripherals, such as headsets, computer mice, monitors and keyboards. Their hardware has a distinctive "sci-fi" style, typically including decorative lighting. Alienware was founded in 1996 by Nelson Gonzalez and Alex Aguila.

Alienware's corporate headquarters is located in The Hammocks, unincorporated Miami-Dade County, Florida, near Miami.[3][4]

History[edit]

Alienware headquarters in The Hammocks, Florida

Established in 1996 by Nelson Gonzalez and Alex Aguila, Alienware assembles desktops, notebooks, and workstations. According to employees, the Alienware name was chosen because of the founders' fondness for the hit television series The X-Files, hence the theme to their products, with names such as Area-51, Hangar 18 and Aurora.[5]

Initially, Dell maintained its competing XPS line of gaming PCs, often selling computers with the same specifications. The XPS line may have hurt Alienware's market share within its market segment.[citation needed] Due to corporate restructuring in the spring of 2008, the XPS brand was scaled down, and the Desktop line was eliminated leaving only the XPS Notebooks.[6] Product development of gaming PCs was consolidated with Dell's gaming division, with Alienware becoming Dell's premier gaming brand.[7] On June 2, 2009, The M17x was introduced as the First Alienware/Dell branded system. Alienware now represents the premium performance space in Dell’s consumer family of products.[8] This launch also expands Alienware’s global reach from six to 45 countries.

On March 25, 2009, Alienware stated that it was considering closing its manufacturing bases in Athlone, County Westmeath, Ireland, and in Miami, Florida.[9]

Competitors[edit]

Alienware primarily competed against custom boutique PC builders such as Origin PC, Falcon Northwest, Velocity Micro, AVADirect, Maingear, and Puget Systems. More recently, the company focuses on mainstream products competing against Asus, HP, and Acer.

Computer systems models (after acquisition by Dell)[edit]

Laptops[edit]

18 Inch

  • M18x (Discontinued) - Introduced in 2011, it is considered a replacement for the original M17x design, but with a bigger chassis and screen up to 18.4 inches, and special keyboard macros. It features Dual-GPU Support, and up to 32 GB of DDR3-1600 MHz RAM.
  • M18x-R2 (Discontinued) - 2012 revision of the M18x; updated with Intel Ivybridge Processors, Double Nvidia 600 Series or AMD 7xxxM Series GPUs, and up to 32 GB of DDR3-1600 MHz RAM
  • Alienware 18 - 2013 refresh of the M18x; updated with Intel Haswell Processors, Double Nvidia 700M Series GPUs, and up to 32 GB of DDR3L-1600 MHz RAM, and 1TB Raid0 configured SSD along with facelift with new design. Marketed as "Alienware 18" but listed in some countries as "M18XR3 Viking",[10] suggesting that Dell may be continuing its existing naming convention internally.

17 Inch

  • M17x (Discontinued) - Introduced in 2009, it is the first laptop released by Alienware after the company was bought by Dell. The name and some of the design is based on the Alienware 17 inch laptop, the Alienware M17.
  • M17x-R2 (Discontinued) - 2010 Revision of the M17x, adding support for Intel i5 and i7 processors, double MXM3.0b graphic cards.
  • M17x-R3 (Discontinued) - 2011 Revision of the M17x, changes from aluminium chassis to a simplified plastic design, 3D Ready through a 120 Hz screen. Removes Dual-GPU capability.
  • M17x-R4 (Discontinued) - 2012 Revision of the M17x, updated with Intel Ivybridge Processors and Nvidia 6 Series GPUs or the ATI 7970m.
  • Alienware 17 - 2013 refresh of the M17x, updated with Intel Haswell Processors and Nvidia 7 Series GPUs or the ATI 8970m with new facelift and body design. Marketed as "Alienware 17" but listed in some countries and order details as "M17XR5 Ranger", suggesting that Dell may be continuing its existing naming convention internally.

15 Inch

  • M15x (Discontinued) - Introduced in 2009
  • M15x-R2 (Discontinued) - 2010 Revision of the M15x, adding support for Intel i5 and i7 processors.

14 Inch

Alienware M14x
  • M14x (Discontinued) - Introduced in 2011 as a replacement for the M15x, with single GPU and support for Intel i5 and i7 processors.
  • M14x-R2 (Discontinued) - 2012 revision of the M14x, updated with Intel Ivybridge Processors and Nvidia GeForce 600 Series and Blu-ray slot drive.
  • Alienware 14 - 2013 refresh of the M14x, updated with Intel Haswell Processors and Nvidia GeForce 700 Series and Blu-ray slot drive with new facelift and body design. Marketed as "Alienware 14" but listed in some countries and order details as "M14XR3", suggesting that Dell may be continuing its existing naming convention internally.

11.6 Inch [11]

  • M11x (Discontinued) - First introduced in early 2010, it is the smallest-size gaming laptop from Alienware. It came equipped with two Penryn-core processors, a Pentium SU4100 at the entry-level and a Core 2 Duo SU7300 at the high-end. Driving the 11.6 inch screen are two video processors, a GMA 4500MHD integrated and NVIDIA's discrete GeForce GT 335M with its own 1GB of DDR3 RAM.
  • M11x-R2 (Discontinued) - Late 2010 revision of the M11x; the first to use Intel's ultra-low-voltage Arrandale Core i5 and i7 processors. The revision also added a rubberized "soft-touch" exterior to the design. The same GT 335M is used for video; however, NVIDIA's Optimus technology has been added to automatically switch between it and the still-used GMA 4500MHD.
  • M11x-R3 (Discontinued) - 2011 revision of the M11x; added support for the second generation of Intel's Mobility series Core i5 and i7 processors and was the first to include an i3 in its lineup. It also received a standardized 500GB 7200rpm hard drive as well as the standard-for-M11x-line dual-GPU setup combining NVIDIA's discrete GeForce GT 540M for higher-end gaming and Intel's integrated HD Graphics 3000 for older gaming and application use. By the end of 2011, a second revision of the motherboard design used on the R3 series was made available on a limited amount of laptops. This second version used the more powerful Nvidia GF108 chipset, the GT 550M with 1GB video memory.

Desktops[edit]

Aurora

  • The Aurora R1 (Discontinued) - This model is based on the Intel's X58 platform (LGA 1366 Socket). It shared identical hardware with the Aurora ALX R1. Processors included Core i7 only (first generation Nehelam quad core and hexacore). In order of model number: 920, 930, 940, 950, 960, 965, 975 (quad core), 980X (six core), 990X (six core). Sealed liquid cooling units for the processors came factory installed. The X58 platform also uses Intel Xeon Processors but none were used in the Aurora. The R1 used triple channel Memory and had Dedicated Graphics Card options from AMD's HD 5000 series line as well as Nvidia's GT and GTX 400 and 500 series line. Power Supply options included a 525 watt Power Supply Unit and an 875 watt Power Supply Unit. Power Supply and Motherboard supports both SLI and CrossfireX.
  • The Aurora R2 (Discontinued) - This was the second revision of the Aurora, and the first Alienware Desktop to be sold in retail chains such as Best Buy. It was based on Intel's P55 platform (LGA 1156 Socket). Processors included Core i5 and i7(first generation Lynnfield quad core only). In order of model number: i5 750, i5 760, i7 860, i7 870, i7 875 and i7 880. Sealed liquid cooling units for the processors came factory installed. The R2 used dual channel Memory and had Dedicated Graphics Card options from AMD's HD 5000 series line as well as Nvidia's GT and GTX 400 and 500 series line. Power Supply options included a 525 watt Power Supply Unit and an 875 watt Power Supply Unit. Power Supply and Motherboard supports both SLI and CrossfireX.
  • The Aurora R3 (Discontinued) - This was the third Revision of the Aurora. It was based on Intel's P67 platform (LGA 1155 Socket). Processors included Core i5 and i7 processors only(second Generation quad core Sandy Bridge). In order of model number: i5 2300, i5 2400, i5 2500, i5 2500K, i7 2600, i7 2600K. Sealed liquid cooling units for the processors came factory installed. The R3 used Dual Channel Memory and had Dedicated Graphics Card options from AMD's HD 5000 series and HD 6000 series line as well as Nvidia's GT and GTX 400 series and 500 series line. Power Supply options included a 525 watt Power Supply Unit and an 875 watt Power Supply Unit. Power Supply and Motherboard supports both SLI and CrossfireX.
  • The Aurora R4 - This is the fourth Revision of the Aurora. It is based on Intel's X79 platform (LGA 2011 socket). This model shares identical hardware with the Aurora ALX (R4). Processors include Core i7 processors only (third generation quad core and hexacore Sandy Bridge Extreme). In order of model number: i7 3820, i7 3930K (six core) and i7 3960X (six core). Sealed liquid cooling units for the processors came factory installed. The R4 is the first to use Quad Channel Memory and has Dedicated Graphics Card options from AMD's HD 6000 series and HD 7000 series line as well as Nvidia's GTX 500 series line. Nvidia's GTX 600 series line will be added later this year. Power Supply options included a 525 watt Power Supply Unit and an 875 watt Power Supply Unit. Power Supply and Motherboard supports both SLI and CrossfireX. -Note: The optional ALX chassis offers Thermal Controlled Venting, tool-less/wireless Hard Drive Bays, internal Theater lighting and an extra array of external LEDs. Coupled with the TactX Keyboard and Mouse it offered up to 25 billion lighting color combinations.

Aurora ALX

  • ALX (R1) (Discontinued) - This model is based on the intel's X58 platform (LGA 1366 Socket). This model shared the identical hardware with the Aurora R1. Processors included Core i7 only (first generation Nehalem). In order of model number: 920, 930, 940, 950, 960, 965, 975 (quad core), 980X (six core), 990X (six core). Sealed liquid cooling units for the processors came factory installed. The X58 platform also uses Intel Xeon Processors but none were used in the Aurora. The R1 used triple channel Memory and had Graphics Card options from AMD's HD 5000 series line as well as Nvidia's GT and GTX 400 and 500 series line. Power Supply options included a 525 watt Power Supply Unit and an 875 watt Power Supply Unit. Power Supply and Motherboard supports both SLI and CrossfireX. -Note: The ALX (X58 platform) was offered from the beginning alongside the Aurora R1, R2 and R3. It offered Thermal Controlled Venting, too-less/wireless Hard Drive Bays, internal Theater lighting and an extra array of external LEDs. Coupled with the TactX Keyboard and Mouse it offered up to 25 billion lighting color combinations.

Area-51

  • Area-51 (Discontinued) - This model is based on the intel's X58 platform (LGA 1366 Socket). This model shared identical hardware with the Area 51 ALX. Processors included Core i7 only (first generation Nehalem). In order of model number: 920, 930, 940, 950, 960, 975 (quad core), 980X (six core), 990X (six core). Sealed liquid cooling units for the processors came factory installed. The X58 platform also uses Intel Xeon Processors but none were used in the Area 51. The Area 51 used triple channel Memory and had Graphics Card options from AMD's HD 5000 series line as well as Nvidia's GT and GTX 400 and 500 series line. Power Supply options included a 1000 watt Power Supply Unit and an 1100 watt Power Supply Unit. Power Supply and Motherboard supports both SLI and CrossfireX. -Note: The Area 51 was offered from the beginning alongside the Aurora R1, R2, R3 and the Aurora ALX (R1). It offered Thermal Controlled Venting, too-less/wireless Hard Drive Bays, internal Theater lighting and an array of external LEDs.
  • Area-51 ALX (Discontinued) - This model is based on the intel's X58 platform (LGA 1366 Socket). This model shared identical hardware with the Area 51. Processors included Core i7 only (first generation Nehalem). In order of model number: 920, 930, 940, 950, 960, 975 (quad core), 980X (six core), 990X (six core). Sealed liquid cooling units for the processors came factory installed. The X58 platform also uses Intel Xeon Processors but none were used in the Area 51. The Area 51 used triple channel Memory and had Graphics Card options from AMD's HD 5000 series line as well as Nvidia's GT and GTX 400 and 500 series line. Power Supply options included a 1000 watt Power Supply Unit and an 1100 watt Power Supply Unit. Power Supply and Motherboard supports both SLI and CrossfireX. -Note: The Area 51 was offered from the beginning alongside the Aurora R1, R2, R3 and the Aurora ALX (R1). It offered Thermal Controlled Venting, too-less/wireless Hard Drive Bays, internal Theater lighting, an array of external LEDs and an Anodized Aluminum Chassis (all other Alienware desktop models to date were built with a plastic chassis).

See also[edit]

References[edit]

  1. ^ Hoovers (retrieved on 3/24/11)
  2. ^ Has Alienware been acquired by Dell?
  3. ^ "Empire: Total War Online Contest." Alienware. Retrieved on January 9, 2010.
  4. ^ "The Hammocks CDP, Florida." U.S. Census Bureau. Retrieved on January 9, 2010.
  5. ^ Pain, John (March 13, 2006). "Alienware racks up gamers, and millions". The Associated Press (USA Today). Retrieved 2008-05-27. 
  6. ^ Shaun, McGlaun (2008-05-13). "Report: Dell Axes XPS Line in favour of Alienware Gaming PCs". Daily Tech. Retrieved 2012-11-04. 
  7. ^ Scheck, Justin (May 13, 2008). "Dell Tries to Revive Its Game PCs". Wall Street Journal. 
  8. ^ Dell Desktop Computers and PCs, Dell.com
  9. ^ Fears for jobs at Dell subsidiary
  10. ^ "Product details: Dell Alienware M18XR3 Viking Bærbar (n00aw843)". Retrieved 26 June 2013. 
  11. ^ M11x Discontinued

External links[edit]