American Heart Association
|This article or section may be slanted towards recent events. (January 2013)|
|Key people||Nancy A. Brown- Chief Executive Officer, Kathy Rogers-Executive Vice President of Consumer Markets|
|Slogan||Learn and Live|
|Mission||"Building healthier lives, free of cardiovascular diseases and stroke"|
The American Heart Association (AHA) is a non-profit organization in the United States that fosters appropriate cardiac care in an effort to reduce disability and deaths caused by cardiovascular disease and stroke. It is headquartered in Dallas, Texas. The American Heart Association is a national voluntary health agency whose mission is: "Building healthier lives, free of cardiovascular diseases and stroke." Its motto is "Learn and Live".
The American Heart Association publishes a standard for providing basic and advanced life support, including standards for proper performance of cardiopulmonary resuscitation (CPR). The AHA offers the most widely accepted certification for basic life support (BLS). The AHA is now also a provider of training for first aid, in addition to CPR. The AHA also operates an affiliated organization, the American Stroke Association.
History and Reputation
The American Heart Association was originally formed in New York City in 1915. Proctor and Gamble, makers of Crisco, a soybean oil based product, contributed most of the money toward launching the AHA as a national organization. It was originally called the Association for the Prevention and Relief of Heart Disease. The AHA has been known primarily for its mission to teach that saturated fats cause heart disease and obesity, suggesting that soybean and other vegetable oil alternatives be used in place of more traditional fats such as lard and butter.
In 1994, the Chronicle of Philanthropy, an industry publication, released the results of the largest study of charitable and non-profit organization popularity and credibility. The study showed that the American Heart Association was ranked as the 5th "most popular charity/non-profit in America" of over 100 charities researched with 95% of Americans over the age of 12 choosing Love and Like A lot for the American Heart Association.
Recent Events and Activities
On November 30, 2009, The American Heart Association announced a new cardiac arrest awareness campaign called Be the Beat. The campaign’s aim is to help create the next generation of lifesavers by teaching 12- to 15-year-olds fun ways to learn the basics of cardiopulmonary resuscitation and how to use an automated external defibrillator. The official site, BetheBeat.heart.org, contains interactive games, quizzes, and a playlist of 100-beat-per-minute songs, as well as a section for teachers and administrators who want to incorporate CPR and AED educational information into their schools.
In May 2010, the AHA endorsed the Nintendo Wii Console to encourage everyone to get involved in a level of fitness that would develop healthiness. The AHA Heart Icon is featured on the box of the console as well as on the Wii Fit Plus and Wii Sports Resort titles.
In July 2011, new content was added to the website including a digital app that helps a user learn how to perform Hands-Only CPR.
It also carried out a campaign in 2012 to educate more people on how to carry out Hands-Only CPR. The 2012 campaign, which began in New York, had Jennifer Coolidge as the celebrity spokesperson.
Various affiliates around the country hold annual fundraising events, such as Go Red for Women, Heart Ball and Heart Walk.
In 2012, singer-songwriter and actress Michelle Williams became an ambassador for the Power to End Stroke campaign. In speaking of her role she said "I am honored to partner with the campaign [...] My father had a stroke in 2005 due to smoking, diabetes and an unhealthy diet, and my grandmother was diagnosed with having a stroke in 2006 when she went to her doctor for a simple outpatient procedure. I am bringing awareness to people so that strokes can be prevented. Let’s take care of ourselves…the first step is knowledge about your health."
In 2014, the American Heart Association issued its first guidelines for preventing strokes in women.
- Official website
- American Stroke Association Web site
- My.AmericanHeart.org Web site
- American Heart Association Training Web Site
- Be the Beat
- Hands Only CPR
- Stroke Heroes Act FAST
- Heart Walk site
- Go Red for Women site
- Giving Library video
- "History of the American Heart Association". http://www.heart.org. Retrieved 26 June 2014.
- The Charities Americans Like Most And Least, The Chronicle of Philanthropy, December 13, 1996 And USA Today, December 20, 1994, "Charity begins with health", FINAL 01D
- American Heart Association, Ad Council launch Hands-Only CPR campaign
- Association's Campaign Inspires Teens to Use CPR, AEDs to Save Lives
- Americans can learn Hands-Only CPR with a new digital application
- Deena Centofanti (June 6, 2012). "'Stifler's mom' helping promote hands only CPR". Fox 2 Detroit. Retrieved June 9, 2012.
- Maria Masters (June 6, 2012). "The New Rules of CPR". Family Circle. Retrieved June 9, 2012.
- Pedro F. Frisneda/EDLP (June 6, 2012). "Neoyorquinos aprenden a salvar vidas". ImpreMedia. Retrieved June 9, 2012.
- "Media Center". American Heart Association. Retrieved June 9, 2012.
- Greer, Whitney (April 6, 2012). "Michelle Williams: The Power To End Stroke". BlackDoctor.org. Retrieved 8 October 2012.