|Founded||16 April 1967|
|Volunteers||"a small number"|
|Members||Thousands (membership entails purchasing and wearing a lapel badge)|
On that day, the building was filled with sports writers and ex-footballers – along with their ghost writers – preparing the Monday edition of the football round-up for the weekend. Amongst the relentless discussions pertaining to football, Wilkie, the Sun's foreign correspondent made a remark to Dunstan that he had had enough. “There must be a better life than this. Couldn’t we start an anti football organisation?”
Dunstan suggested that a badge should be devised, so that League members could recognise each other and intelligent non-football discussion could take place. The badge was to be in the shape of a red cube, symbolic of an object that would not bounce. The firm of K.G. Luke and Company volunteered to make the badges, and by July 1967, 5,600 of them had been sold.
The Douglas Wilkie Medal is the League's answer to the Australian Rules' Brownlow Medal. Similar to the Brownlow, it is named after a person not many people know much about. Wilkie was a former war correspondent and much admired columnist on The Sun, specializing in political and social commentary. Each year the Wilkie Medal honours the person who has done the least for football in the best and fairest manner. Past winners have included former Prime Minister Harold Holt, satirist Barry Humphries (once as himself and once in his Les Patterson comic persona), and Olympic champion Raelene Boyle. The award is presented on Anti-Football day, and the recipient is expected to destroy a football in a unique and creative manner to show their allegiance to the cause. Barry Humphries would later go on to perform in his stage persona Dame Edna Everage during an AFL Grand Final pre match, drawing criticism from the organisation for hypocrisy.
The organisation's website was launched in 2006, giving new impetus to the organisation. In an article in the Australian newspaper Herald Sun, published on 12 May 2007, Dunstan is quoted as declaring "the AFL is back" after a hiatus of 10 years. He cited recent "behaviour" of the players as a reason to start the League again. Along with the league re-forming, the Douglas Wilkie Medal was awarded for the first time since 1994.
In 2008 the organisation announced the Newman Award to be "presented to a footballer who displays the worst off-field performance, in the preceding 12 months." Sam Newman is among those nominated for the inaugural award. The organisation also holds an Anti Grand Final Day Lunch to celebrate the end of the football season and the return to more civilised pursuits. No mention of football is allowed with the penalty being eviction from the lunch.
- The other AFL (viz., the Australian Football League) was not created until 1990 (42 years later), when the then Victorian Football League decided to changed its name to the Australian Football League.
- Keith Dunstan, No Brains At All: An Autobiography, 1990, page 193
- The significance of this fact is that the chairman of K.G. Luke Group Industries Ltd was Sir Kenneth George Luke (1896 - 1971), who was not only a former President of the Carlton Football Club, but actually was, in 1967, the President of the Victorian Football League (now known as the Australian Football League). 
- The Sun News-Pictorial, 13 July 1967, page 9
- AFL website, AFL Conception, Accessed 22 September 2008
- AFL website 2008 Newman Award, Accessed 22 September 2008
- Carolyn Webb, Pigskin fatigue? Read on, The Age Page 2, 22 September 2008, Accessed 22 September 2008