Antonio Benedetto Carpano
In 1786, Antonio Benedetto Carpano invented modern Vermouth in Turin, made from white wine added to an infusion of herbs and spices, in more than 30 varieties. It was sweetened with spirit, which he believed would be a more suitable beverage for ladies than the local red wines. Vermouth proved so popular that soon his shop was open 24 hours a day.
Since then this distinctive drink has been exported throughout Europe and the world and is now produced by the Cinzano, Martini & Rossi, Campari and Gancia companies. The Carpano brand still exists, producing two distinct qualities of vermouth: the so-called "Original Torino Vermouth" that is produced according to the original recipe, and the "Punt e Mes" quality, more aromatic and bitter.
Carpano was by all accounts a cultured man with a passion for the poetry of Goethe and reputedly named his new drink after the German word for wormwood, "Wermut".
- Turismo Torino http://www.comune.torino.it/canaleturismo/en/curiosity/vermouth.htm
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