AppFlood

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AppFlood
Founded 2012
Headquarters Beijing
Website Official website

AppFlood is a programmatic mobile advertising platform created by PapayaMobile. It was launched in 2012, and in 2014 became the first mobile real-time bidding platform to be engineered and made available in China.[1]

History[edit]

AppFlood was launched in July 2012 by PapayaMobile, a mobile technology company previously known for its social gaming network.[2] By AppFlood's one-year anniversary, it had attracted 4,500 Android users and was delivering 1.3 billion impressions.[3] In April 2014, AppFlood launched a real-time bidding platform, the first to be engineered and made available in China.[4] The company had a stated goal being the leading company bridging China and western countries.[5] By August 2014 AppFlood had sent ads to 400 million mobile devices globally.[6] AppFlood is headquartered in Beijing and has offices in San Francisco and London.[7]

References[edit]

  1. ^ Spencer, Alex (2014-04-08). "AppFlood Launches China’s First RTB Platform". MobileMarketing. Retrieved Oct 30, 2014. 
  2. ^ Perez, Sarah (2012-07-12). "PapayaMobile Is Out To Disrupt App Cross Promotions With Cost-Free, Commission-Free Network". TechCrunch. Retrieved Oct 30, 2014. 
  3. ^ Moubarak, Mo. "PapayaMobile’s AppFlood Marks One Year With Significant Growth And iOS Compatibility". Social Games Observer. Retrieved Oct 30, 2014. 
  4. ^ Spencer, Alex (2014-04-08). "AppFlood Launches China’s First RTB Platform". MobileMarketing. Retrieved Oct 30, 2014. 
  5. ^ Aquino, Judith (2014-04-08). "Catching RTB Fever: AppFlood And Vserv.Mobi Unveil RTB Ad Exchanges". Ad Exchanger. Retrieved Oct 30, 2014. 
  6. ^ Doland, Angela (2014-08-18). "Meet the Chinese Company Putting Ads on Your Smartphone". AdAge. Retrieved Oct 30, 2014. 
  7. ^ About Us AppFlood Official Website

External links[edit]