Architectural rendering, or architectural illustration, is the art of creating two-dimensional images or animations showing the attributes of a proposed architectural design.
Also known as photo-real renderings, but not restricted to that and may also be depicted in non photo-real methods. Complex 1d modeling and rendering software is used to create lifelike images. These are normally done for presentation, marketing and design analysis purposes. Architectural 3D models are to the right proportion, scale and even use real life textures, materials, colour and finishes. Photoreal renderings come in various types specific to their particular use:
- Still renderings
- Walk through and fly by animations (movie)
- Virtual Tours
- Realtime 3D Renderings
- Panoramic Renderings
- Light and Shadow (sciography) study renderings
- Renovation Renderings (photomontage)
- and others
3D photoreal renderings play a major role in real estate sales. It also makes it possible to make design related decisions well before the building is actually built. Thus it helps experimenting with building design and its visual aspects.
The Hugh Ferriss Memorial Prize is awarded by the American Society of Architectural Illustrators in recognition of excellence in the graphic representation of architecture. It is the Society's highest award.
Traditionally rendering techniques were taught in a "master class" practice (such as the École des Beaux-Arts), where a student works creatively with a mentor in the study of fine arts. Contemporary architects use hand-drawn sketches, pen and ink drawings, and watercolor renderings to represent their design with the vision of an artist. Computer generated graphics is the newest medium to be utilized by Architectural Illustrators.
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