Aromat is a retail brand name for a mass-produced general-purpose seasoning produced in Switzerland under the brand name Knorr, which is owned by Unilever in the US. Packaging is generally a red plastic bottle with a yellow label bearing its name in green lettering. It is marketed predominantly in Europe and in South Africa.
Aromat was introduced in 1953 as a 'seasoning mix'. With the introduction of the new seasoning, came new flavours of soups and sauces predominantly featuring the seasoning.
Cultural significance in South Africa
As a popular seasoning in South Africa, it is frequently featured as a key ingredient of fair food and home cooking. As a fair food, it is among the most popular flavours of potato spirals, typically featured alongside other flavours such as peri peri.
Salt, maizeflour, monosodium glutamate, yeast extract, flavourants, partially hydrogenated vegetable fat, anticaking agent (E551), flavour enhancer (E631, E627), vegetables, spices, herbs, soya lecithin, garlic.