Aromat
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| Owner | Knorr, Unilever |
| Introduced | 1953 |
| Website | [1] |
Aromat is a retail brand name for a mass produced general purpose seasoning produced in Switzerland under the brand name Knorr which is owned by Unilever in the USA.. Packaging is generally a red plastic bottle with a yellow label bearing its name in green lettering. It is marketed predominantly in Europe and in South Africa.
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[edit] History
Aromat was introduced in 1953 as a ‘seasoning mix.’ With the introduction of the new seasoning, came new flavours of soups and sauces predominantly featuring the seasoning.
[edit] Cultural Significance in South Africa
As a popular seasoning in South Africa, it is frequently featured as a key ingredient of fair food and home cooking. As a fair-food, it is among the most popular flavours of potato spirals, typically featured alongside other flavours such as peri peri.
[edit] Ingredients
Salt, maizeflour, monosodium glutamate, yeast extract, flavourants, partially hydrogenated vegetable fat, anticaking agent (E551), flavour enhancer (E631, E627), vegetables, spices, herbs, soya lecithin, garlic.
