Baselworld is universally recognised as the premier event and trendsetting show for the global watch and jewellery industry.
More than 1,500 of the world’s best and most reputed brands choose Baselworld as the venue to unveil their latest innovations and creations.
Within the 141'000m2 hallowed halls of Baselworld, every year more than 150'000 people discover the trends of the year and the latest collections. More than 4,300 journalists attend and disseminate real time show news to every corner of the planet.
In Baselworld you will find all the key players representing every sector from watchmakers to jewellers, from diamonds, pearls and gemstones dealers through to all the relevant suppliers.
- 1917: On 15 April 1917, the first Schweizer Mustermesse Basel (MUBA) takes place. A total of 831 companies from diverse branches of the national Swiss economy – including the chemical industry, banking, insurance, transport and shipping – exhibit in the city's casino. The 6'000 m2 exhibition space also contains a dedicated section for watches and jewellery. Among the first exhibitors are watch brands Tissot, Thommen, Longines and Ulysse Nardin.
- 1923: The first halls are built where today's Hall 1 is located. This year also sees the establishment of the Swiss watch industry's Fédération de l'industrie Horlogère (FH).
- 1926: For the first time, an exhibition hall is dedicated solely to the watch and jewellery sector.
- 1931: The show changes its name to the Schweizer Uhrenmesse (Swiss Watchmaking Fair), and is now large enough to be held in the dedicated pavilion that is today's Hall 1.
- 1934: Hall 5 is added (adjacent to the Musical Theater).
- 1953: Hall 2 – with its giant clock – is completed.
- 1957: Hall 6 (now the Musical Theater) is constructed.
- 1964: Hall 3 is built across the street from Hall 1.
- 1972: This year's show is entitled "Europe's Meeting Place", with companies from France, Italy, Germany and the UK participating.
- 1973: The first dedicated European watch and jewellery event – the European Watch, Clock and Jewellery Fair – takes place.
- 1983: The show changes its name to BASEL.
- 1984: BASEL is held independently of the MUBA exhibition for the first time. The Congress Center next to the Swissôtel opens.
- 1986: For the first time, companies from outside Europe exhibit at the show making BASEL the world's most important watch and jewellery event – a status it retains to this day.
- 1999: An extra 36'000m2 of exhibition space is added to Hall 1, allowing the construction of three-storey booths. The show becomes more clearly structured, with brands grouped together.
- 2003: The Show is renamed Baselworld, The Watch and Jewellery Show. Construction of the 32-storey Basel Trade Fair Tower is completed. It was then the tallest habitable building in Switzerland, and remains the second tallest today.
- 2004: The new Hall of Universe (Hall 6) complex is opened and houses the National Pavilions, in particular those from Asia.
- 2007: For the first time in its history, Baselworld welcomes more than 100'000 visitors from 100 countries to the show.
- 2013: A new era for Baselworld begins with the opening of the new Hall 1, designed by Basel-based architects Herzog & de Meuron. Within the new hall, almost all the exhibitors create impressive new stands to invest in Baselworld's future.
- 2014: Baselworld's new corporate identity is unveiled. The show expects an increase in both overall visitor numbers and the number from overseas, and is now one of the largest media gatherings in the world, reinforcing its place as the most important event in the watch and jewellery industry.