Bath & Body Works

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Bath and Body Works, LLC
Type Subsidiary
Industry Retail
Founded 1990
Founder(s) Leslie Wexner
Headquarters Columbus, Ohio, U.S.
Number of locations 1,665 company-owned stores; 6 franchised stores (January 2011)[1]
Key people Nick Coe, CEO,
Products Bath and beauty products
Revenue US$ $2,285,000,000 (FY '06)
Parent L Brands
Website bathandbodyworks.com
Bath and Body Works location in Centerville, Ohio
Inside of the store

Bath & Body Works, LLC, is an American retail store under the L Brands (formerly Limited Brands) umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the United States and Canada.[2] It specializes in shower gels, lotions, fragrance mists, perfumes, candles, and home fragrances.

History[edit]

Bath & Body Works was founded in 1990 in New Albany, Ohio. In 1997, a secondary brand called Bath & Body Works at Home was launched.[3] The division has since been renamed White Barn Candle Company.

The company launched both a seasonal catalog and a website in 2006. In November 2006, Bath and Body Works launched its first television commercial advertisement.[4] Net sales as of January 28, 2006, were US$2,285,000,000, significantly higher than all other L Brands, except Victoria's Secret.[citation needed]

In July 2008, the company announced that it was opening six locations in Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadian market, with The Body Shop being its main competition.[5][6]

Bath and Body Works operates more than 1,600 stores.[7] In October 2010, they opened their first stores outside of North America in Kuwait, by the franchise giant M.H. Alshaya.

References[edit]

  1. ^ Brands 2010 Annual Report
  2. ^ "Bath & Body Works at Everything2.com". Everything2.com. 2006-03-23. Retrieved 2011-10-10. 
  3. ^ "BATH & BODY WORKS: 'THE McDONALD'S OF TOILETRIES'". BusinessWeek. 4 August 1997. Retrieved 3 November 2013. 
  4. ^ Elleview.com. Elleview.com. Retrieved on 2013-07-26.
  5. ^ The Canadian Press. Bath & Body Works takes plunge into Canada. CBC.ca. July 10, 2008. Retrieved August 20, 2008.
  6. ^ Mah, Bill. Body Shop aims to boost its green cred. The Edmonton Journal. August 8, 2008. Retrieved August 20, 2008.
  7. ^ "Bath and Body Works Franchise Information". Home-business-expo.com. Retrieved 2011-10-10. 

External links[edit]