Bath & Body Works
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| Type | Public |
|---|---|
| Founded | 1990 by Leslie Wexner |
| Headquarters | Columbus, Ohio |
| Key people | Neil Fiske, CEO, Diane Neal, President |
| Industry | Retail |
| Products | Bath and Beauty products, gifts |
| Revenue | US$ $2,285,000,000 (FY '06) |
Bath & Body Works, LLC, is an American retail store under the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio, and has since expanded across the country.[1] It specializes in numerous fragrant lotions, bath items, personal care items, and home fragrances. Other Limited Brands include Victoria's Secret and White Barn Candle Co.. In October 2006, Diane Neal, former president of GAP Outlet and Mervyn's, was brought in as the new president.
The company launched both a seasonal catalogue and a website in 2006. In November 2006, Bath and Body Works launched its first television commercial advertisement.[2] Net sales as of January 28, 2006, were US$2,285,000,000, significantly higher than all other Limited Brands, except Victoria's Secret.
In July 2008, the company announced that it was finally opening up six locations in Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadian market, with The Body Shop being its main competition.[3][4]
In January 2009, they are moving on from the old-style bottles, and have created more sophisticated, elegant bottles. The labels have also changed for the Signature collection bath products, as well as the Slatkin & Co. and Bath and Body Works Signature home fragrance scents, including the Walflowers, Scentports, Candles, Room Sprays and Fragrance Oils. They have also expanded their online shopping website, offering shipping to Canada. Bath and Body Works operates more then 1,600 stores.[5]
[edit] References
- ^ http://everything2.com/index.pl?node_id=79690
- ^ http://www.elleview.com/bath.htm
- ^ The Canadian Press. Bath & Body Works takes plunge into Canada. CBC.ca. July 10, 2008. Retrieved August 20, 2008.
- ^ Mah, Bill. Body Shop aims to boost its green cred. The Edmonton Journal. August 8, 2008. Retrieved August 20, 2008.
- ^ http://www.home-business-expo.com/wiki/BathBodyWorks.asp
