Berocca

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Berocca Performance Varieties, Australian Packaging

Berocca is a tablet containing a specific combination of B group vitamins and Vitamin C. Berocca is available in Denmark, Sweden, Argentina, Colombia, Ecuador, Uruguay, Peru, the European Union, Norway, Russia, Switzerland, Ukraine, Hong Kong, Indonesia, Malaysia, Singapore, Philippines, South Africa, Taiwan, Thailand, Ireland, Australia, Mexico, South Korea and New Zealand.

A product originally manufactured by Roche Pharmaceuticals, now manufactured by Bayer after Bayer's global acquisition of Roche Consumer Health in January 2005.

Contents

[edit] Varieties

Berocca Performance is an enhanced formulation of B group vitamins, Vitamin C plus added magnesium, calcium and zinc. It comes in three different flavours, Original, Tropical and regular .

[edit] Ingredients

Ingredients in Berocca Original:

Citric acid, sodium hydrogen carbonate, vitamin C, magnesium sulphate, mannitol, calcium carbonate, magnesium carbonate,flavouring, colours (beetroot red, beta carotene), sodium carbonate, niacin(Nicotinamide), sweeteners (aspartame, acesulfame K), sodium chloride, zinc citrate, pantothenic acid, riboflavin, thiamin, vitamin B12, vitamin B6, anti-foaming agent (polysorbate 60), folacin (folic acid), biotin. Contains a source of phenylalanine.

[edit] Active Ingredients

Berocca active ingredients
Performance Vitamin
15 mg  B1 Thiamine hydrochloride
15 mg  B2 Riboflavin
50 mg  B3 Nicotinamide
23 mg  B5 Pantothenic acid
10 mg  B6 Pyridoxine hydrochloride
10 mcg B12 Cyanocobalamin
500 mg  C Ascorbic acid
100 mg    Calcium
150 mcg H Biotin
400 mcg   Folic acid
100 mg    Magnesium
10 mg    Zinc

[edit] Uses

Berocca, taken before drinking alcohol, is said to prevent hangovers. Similarly, it is said to relieve hangovers.[1] In one trial, subjects were given a large dose of vitamin B, and more of them than the placebo group said it helped relieve their hangover symptoms. However large doses of vitamin B if taken regularly can cause nerve damage. Only rest and time are evidence based hangover cures[2] and only moderation or abstinence are preventative. If Berocca is taken in effervescent form, there will be a rehydrating effect. Its sweet, fizzy solution can be easier on the stomach than other vitamins such as those in tablet form.

It is also the official health supplement for the Standard Chartered Singapore Marathon 2007. Distributed to athletes via small sachets of one effervescent tablet each.

[edit] Consumer warnings

Recommended daily dose: From age 12 to adult - one tablet daily.

Each Berocca tablet contains 285mg of sodium, which should be taken into account by those on a low sodium diet.

Always read the label. Use only as directed. See your doctor if symptoms persist.

Berocca causes your urine to be deep yellow in colour but it is completely harmless. The colouring is due to the excess vitamin B2 being removed from the body through the urine.

Always dissolve the tablet in water.

[edit] Advertisements

Well known in Australia for a series of television commercials throughout the 1980s and 1990s with the slogan "B-B-B-Berocca gives you B-B-Bounce".

A current marketing campaign in Australia for Berocca Performance with the slogan "Release the inner geek" targets students studying for their HSC.

In South Africa a "Beready Besharp Berocca" campaign was also launched.

Long-running Outdoor (poster) campaigns in the United Kingdom with the slogan "Stay sharp".

In 2008 a television advert was launched featuring people dancing using treadmills similar to OK Go's music video for the 2006 song "Here It Goes Again". The music is "Living On The Ceiling" by the British synthpop band Blancmange, taken from their 1982 album Happy Families.

Berocca also advertise specially to bloggers in the United Kingdom, giving away free stress kits and packs of Berocca to bloggers who sign up. [1]

[edit] Awards

Boots Vitamin Award Winner (as voted by Boots customers) for Best Energy supplement 2004, 2005, 2006, 2007, 2008 and 2009

[edit] References

  1. ^ http://www.belfasttelegraph.co.uk/news/health/a-drinkers-guide-to-hangover-cures-13434037.html A drinker's guide to hangover cures
  2. ^ http://www.pharmj.com/students/tp2006/p67hangovers.html Can hangovers be prevented or cured?

[edit] External links

This page was made by Zak Otis Caddy

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