Björn Borg (brand)
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Björn Borg AB (formerly named World Brand Management (WBM)) develops and runs the fashion brand "Björn Borg". The company has stores in seven European countries, with Sweden and Holland being the most important ones. New markets are Germany and Great Britain.
WBM has since 1997 an exclusive trademarks license for the name Björn Borg, which gives them the rights to produce, and to market and sell Björn Borg products in all countries. They bought full rights to the trademark at the end of 2006. The main products are in the category of underclothes, shoes, purses, glasses and perfume.
The biggest Björn Borg product is underclothes.
[edit] External links
- Björn Borg, official website
- Trendytags, official Björn Borg Stockist In The UK
