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Brat TV

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Brat TV
Type of site
OTT digital media network
Headquarters
Los Angeles, California, United States
Founder(s)Rob Fishman
Darren Lachtman
URLwww.brat.com
RegistrationAvailable on YouTube
LaunchedMarch 1, 2017 (2017-03-01)
Current statusActive

Brat TV is a digital media network, which was launched in 2017 and is available on YouTube. The network features original shows and is intended for teenagers of Generation Z. The original script features popular teenage social media celebrities in videos ranging from six to twenty-five minutes long. Brat's flagship web series, Chicken Girls, featured many social media influencers. A subsequent movie, based on Chicken Girls, was released later titled as Chicken Girls: The Movie. Brat has also produced shows starring numerous teenage TV and movie stars from Disney Channel and Nickelodeon, such as Jules LeBlanc, Anna Cathcart, Francesca Capaldi, and Emily Skinner. A linear version of the channel is also available through advertising-supported over-the-top media services.

History

Brat was launched in 2017 by television writer Rob Fishman and Darren Lachtman as an online network featuring scripted content, streaming for free on YouTube.[1][2] The company originally received $2.5 million in seed funding from a range of investors.[1] Fishman saw a gap in the online market for high-quality teenage shows available for free on digital platforms.[3] The content produced by Brat is structured as several short web series starring popular teenage internet celebrities. Fishman noted how the selected social media celebrities all brought their own established audiences to Brat's shows, describing them as "under-leveraged media property".[3][1] The name of the network was inspired by the "Brat Pack" movies of the 1980s.[3]

On September 5, 2017, Brat premiered Chicken Girls, which is to date Brat's longest running series.

The most viewed episode (not including movies, music videos, trailers, sneak peeks, behind the scenes content, or bonus content) on Brat of all time is the ninth episode of season one of Mani, which is called "I'm the Captain Now". It stands at over 20 million views as of February 1, 2021. The episode originally premiered on December 6, 2017.

In addition to teenage internet celebrities, Brat’s content would also star people who have worked with Disney Channel and Nickelodeon.

In 2018, Brat premiered 3 shows that were different than its usual single-camera shows: Brat Chat which was a talk show hosted by Indiana Massara and Darius Marcell that premiered in June, The Talent Show[4] which was a competition series to find Brat’s next star (it was hosted by Casey Simpson. The usual set of judges consisted of Sofie Dossi, Bryce Xavier, and Jordyn Jones) that was released in August, and Hotel Du Loone which was a multi-cam sitcom that (like Brat Chat) was released in June.[5] A film based on Chicken Girls was released in 2018 as part of a deal with Studio L, a digital content division of Lionsgate[2][6] Before the film's release, Brat and Lionsgate amicably canceled their partnership.[7] The film was designed to provide an alternative to what had been covered in the series and premiered in June.[2]

Chicken Girls: The Movie was released in June 2018, and ended up becoming Brat’s most popular project of all time, as it has more than 37 million views as of January 15, 2022.

In December 2018, Brat premiered the Brat Holiday Spectacular starring Mackenzie Ziegler, Jules LeBlanc, Indiana Massara, Sofie Dossi, Aliyah Moulden, Kelsey Cook, Jay Ulloa, Bryce Xavier, Emily Skinner, Darius Marcell, Billy LeBlanc, Paul Arnold, Tristan Tales, and Tiffany Jeneen.[8]

In March 2019, Brat premiered Spring Breakaway starring Jules LeBlanc, Lilia Buckingham, Anna Cathcart, Kianna Naomi, William Franklyn-Miller, Jay Ulloa, Chase Keith, Paul Toweh, and Alex Guzman.[9]

In August 2019, Brat premiered Intern-in-Chief which featured Jules LeBlanc, Kianna Naomi, Kennedy Walsh, Brooke Butler, Riley Lewis, Giorgio Antoniazzi, William Franklyn-Miller, Bryce Xavier, Indiana Massara, Hayley LeBlanc, Matthew Sato, Rush Holland, Madison Lewis, Aliyah Moulden, and Nathan Ray Clark.

Shows

Current shows

Title Premiere date No. seasons Source(s)
Chicken Girls September 5, 2017 10 [10]
Mani August 30, 2017 7
Crown Lake June 20, 2019 3 [11]
Attaway General May 20, 2020 4
Charmers May 27, 2021 2 [12]
Good Luck Have Fun June 16, 2021 1 [13]
Chicken Girls: The College Years August 2, 2022 1 [14]
Junior’s September 26, 2022 1 [15]

Films

Title Premiere date Source(s)
Chicken Girls: The Movie June 29, 2018 [16]
Brat Holiday Spectacular December 21, 2018 [17]
Spring Breakaway March 15, 2019 [18]
Intern-in-Chief August 23, 2019

Former programming

† Denotes series is no longer available to view online
Title Premiere date Finale date Seasons Source(s)
Single-camera series
Misshaps † June 12, 2017 August 7, 2017 1 [19]
Cody & Lexy † July 27, 2017 August 17, 2017 1 [20]
Keys † July 29, 2017 February 16, 2018 1 [21]
Spot The Dog August 31, 2017 September 23, 2017 1 [22]
Flunky's Upset September 27, 2017 November 2, 2017 1 [23]
Attaway Appeal September 28, 2017 November 10, 2017 1 [24]
Afterschooled January 11, 2018 February 8, 2018 1 [25]
Overnights March 2, 2018 March 30, 2018 1 [26]
Total Eclipse April 5, 2018 September 3, 2020 5 [27]
Brobot April 16, 2018 May 14, 2018 1 [28]
Dirt May 4, 2018 March 1, 2019 2 [29]
Baby Doll Records June 4, 2018 July 16, 2018 1 [30]
Boss Cheer June 21, 2018 February 21, 2019 2 [31]
A Girl Named Jo July 3, 2018 August 6, 2019 3 [32]
Zoe Valentine January 16, 2019 October 23, 2019 2 [33][34]
On The Ropes February 25, 2019 April 15, 2019 1 [35]
Stuck March 27, 2019 May 15, 2019 1 [36]
Red Ruby April 29, 2019 June 10, 2019 1 [37]
Sunnyside Up December 3, 2019 January 28, 2020 1 [38]
Crazy Fast December 4, 2019 January 22, 2020 1 [39]
Stage Fright March 26, 2020 May 14, 2020 1 [40]
Rooney’s Last Roll November 11, 2020 December 2, 2020 1
Scarlett's Lab August 6, 2021 August 27, 2021 1 [41]
Two Christmases December 22, 2021 December 25, 2021 1 [42]
The Four of Them August 17, 2022 August 31, 2022 1 [43]
Chicken Girls:Forever Team November 3, 2022 </ref>
Talk show
Brat Chat June 3, 2018 December 16, 2018 1 [44]
Sketch comedies
My Not So Sweet 16 † July 7, 2017 July 7, 2017 1 [45]
Too Cool For School † July 8, 2017 July 22, 2017 1 [46]
Multi-camera series
Hotel Du Loone June 27, 2018 August 22, 2018 1 [47]
Reality series
The Pain of Painting † July 19, 2017 August 9, 2017 1 [48]
Sheltered † July 21, 2017 August 11, 2017 1 [49]
Chicken Girls: The Docuseries October 1, 2020 November 12, 2020
Heart and Soul January 29, 2021 March 12, 2021
Competition series
The Talent Show August 27, 2018 October 11, 2018 1 [50]

Facebook Watch

Title Premiere date No. seasons Source(s)
Turnt August 1, 2018 1
The Shluv Family June 29, 2020 1
Random Acts of Magic August 17, 2021 1
Don’t @ Me October 21, 2021 1

Brat had also filmed a show for their main channel on YouTube called Theater Kids,[51] but it never aired at all.

Other media

Other channels

B-Sides

In February 2020, Brat launched a YouTube channel called Music by Brat TV (formerly B-SIDES), which dedicated to original songs by Brat stars, as well as covers of existing songs.

Past Your Bedtime (formerly known as Yearbook)

In February 2020, Brat launched a YouTube channel called Yearbook that features its stars in different series of videos, often interviews or recaps:

  • Best Day Ever
  • Chemistry
  • Dear Diary
  • Honor Roll
  • @me
  • Meet My Pet
  • Portrait Mode
  • Sip or Spill
  • Study Hall
  • Tuesday Tea

Some of Yearbook’s videos had been posted on Brat’s IGTV.

Yearbook was rebranded in February 2022 as Past Your Bedtime, a channel featuring podcasts produced by Brat, such as:

  • Sip or Spill (with Tati Mitchell & Louis Levanti)
  • The Comment Section (with Drew Afualo)
  • Anonomously Yours (with Teala Dunn)
  • Keep Kickin’ (with Kai Novak)
  • Interview With My Kid (with Jesse & Arlo Sullivan)
  • Reading The Stars (with Antoni Bumba)
  • Me Time (with Jack Wright)
  • The Beauty Breakdown (with Glamzilla)
  • Looking For
  • I’m Literally Screaming (with Spencewuah)

Snapchat

Brat TV has also launched several Snapchat series that recap pop culture and current events primarily concerning notable influencers.

  • Past Your Bedtime
  • Hot Take
  • Beauty Beat
  • Get The Lewk

Books

In March 2019, Brat partnered with Sky Pony Press to release a junior novel based on the Chicken Girls series, entitled "Rhyme and the Runaway Twins".[52]

IGTV

  • Attaway Looks
  • Brat Asks
  • Brat Radio
  • Fast Friends
  • Fly So High
  • Past Your Bedtime
  • Trivia Night
  • True or Nah
  • Wednesday Wisdom

Podcast

In August 2019, Brat partnered with Art19 to produce a set of podcasts, the first of which served as a spin-off of Attaway Appeal.[53]

References

  1. ^ a b c Kafka, Peter (July 24, 2017). "Rob Fishman used to connect young stars with advertisers. Now, he's making videos with them at his new startup, Brat". Recode. Retrieved July 7, 2018.
  2. ^ a b c McAlone, Nathan (May 2, 2018). "A founder who sold his last startup for ~$50 million is using book and movie deals to boost his new YouTube-centric media company". Business Insider. Retrieved July 7, 2018.
  3. ^ a b c McAlone, Nathan (October 28, 2017). "A founder who sold his last startup for ~$50 million wants to make iconic TV for teens in the YouTube era". Business Insider. Retrieved July 7, 2018.
  4. ^ "Brat Unveils Fall Slate Featuring More 'Chicken Girls,' Competition Series 'Talent Show' (Exclusive)". The Hollywood Reporter.
  5. ^ Chuba, Kirsten (May 30, 2018). "Brat Sets First Multicam Sitcom with 'Hotel Du Loone' (EXCLUSIVE)". Variety. Retrieved July 7, 2018.
  6. ^ "Lionsgate announces first film slate for newly branded 'Studio L' digital content studio". Cision. PR Newswire. February 22, 2018. Retrieved July 7, 2018.
  7. ^ Faughnder, Ryan."'Chicken Girls' maker Brat raises $30 million to produce online shows for teens", Los Angeles Times, July 18, 2018.
  8. ^ McAlone, Nathan. "The 'two biggest female Gen Z stars' are about to be in a holiday YouTube movie together", Business Insider, December 12, 2018
  9. ^ Spring Breakaway, retrieved April 7, 2019
  10. ^ "CHICKEN GIRLS – Season 2 – Annie & Hayden – YouTube" – via YouTube.
  11. ^ Brat (May 3, 2019), Crown Lake | Deadline Hollywood, retrieved May 3, 2019
  12. ^ Brat (April 9, 2021), Charmers |
  13. ^ Brat (April 28, 2021), Good Luck Have Fun |
  14. ^ Brat (July 7, 2022), Chicken Girls: The College Years |
  15. ^ Brat (July 7, 2022), Junior’s |
  16. ^ Brat (June 29, 2018). "CHICKEN GIRLS: THE MOVIE" – via YouTube.
  17. ^ Brat (December 21, 2018), BRAT HOLIDAY SPECTACULAR, retrieved March 9, 2019
  18. ^ Brat (March 15, 2019). "Spring Breakaway" – via YouTube.
  19. ^ "MISSHAPS with Kristen – YouTube" – via YouTube.
  20. ^ "CODY & LEXY – YouTube" – via YouTube.
  21. ^ "KEYS with Dylan & Hayden – YouTube" – via YouTube.
  22. ^ "SPOT THE DOG with Tanner & Ken – YouTube" – via YouTube.
  23. ^ "FLUNKY'S UPSET with Meghan, Raegan & Denzel – YouTube" – via YouTube.
  24. ^ "ATTAWAY APPEAL with MaeMae, Motoki and Dru – YouTube" – via YouTube.
  25. ^ "AFTERSCHOOLED with Summer & Dylan – YouTube" – via YouTube.
  26. ^ "OVERNIGHTS – Season 1 – Jordyn & Daniel – YouTube" – via YouTube.
  27. ^ Holloway, Daniel (March 12, 2018). "Digital Network Brat Orders Series 'Total Eclipse' With Mackenzie Ziegler, Lauren Orlando (EXCLUSIVE)".
  28. ^ "BROBOT – Season 1 – Brent & Lexi – YouTube" – via YouTube.
  29. ^ DIRT | Season 2 | Ep. 7: "Distractions", retrieved January 10, 2020
  30. ^ "BABY DOLL RECORDS – Season 1 – Baby Ariel – YouTube" – via YouTube.
  31. ^ BOSS CHEER | Season 2 | Ep. 8: "The Boss is Back", retrieved January 10, 2020
  32. ^ A GIRL NAMED JO | Season 3 | Ep. 8: "Allen's Arcade", retrieved January 10, 2020
  33. ^ "'To All the Boys I've Loved Before' Actress Anna Cathcart to Star in Brat Series 'Zoe Valentine'".
  34. ^ Brat (January 16, 2019), ZOE VALENTINE | Season 1 | Ep. 1: "Disappearing Act", retrieved March 9, 2019
  35. ^ Brat (February 25, 2019), ON THE ROPES | Season 1 | Ep. 1: "Fresh Start", retrieved March 9, 2019
  36. ^ Brat (March 13, 2019), STUCK | First Look, retrieved March 14, 2019
  37. ^ Brat (March 22, 2019), Red Ruby | Deadline Hollywood, retrieved March 22, 2019
  38. ^ Brat (September 14, 2019), Sunnyside Up |
  39. ^ Brat (September 13, 2019), Crazy Fast |
  40. ^ Brat (February 9, 2020), Stage Fright |
  41. ^ Brat (April 28, 2021), Scarlett's Lab |
  42. ^ Brat (September 14, 2019), Two Christmases |
  43. ^ Brat (September 14, 2019), The Four of Them |
  44. ^ Brat (June 3, 2018). "BRAT CHAT – Indiana & Darius – 6.3.18" – via YouTube.
  45. ^ Brat (July 7, 2017). "MY NOT SO SWEET 16 – Jason Nash in "Entrance"" – via YouTube.
  46. ^ Brat (July 8, 2017). "TOO COOL FOR SCHOOL – Siena Mirabella in "First Day" – Ep. 1" – via YouTube.
  47. ^ Chuba, Kirsten (May 30, 2018). "Brat Sets First Multicam Sitcom with 'Hotel Du Loone' (EXCLUSIVE)".
  48. ^ Brat (July 19, 2017). "THE PAIN OF PAINTING – Jason Nash & David Dobrik – Ep. 1" – via YouTube.
  49. ^ Brat (July 21, 2017). "SHELTERED – Nazanin Kavari in "Unboxing" – Ep. 1" – via YouTube.
  50. ^ Brat (August 27, 2018). "THE TALENT SHOW – "Meet the Judges" – Ep.1" – via YouTube.
  51. ^ McNary, Dave (August 22, 2017). "Digital Creator Brat Unveils Fall Slate of High School-Set Shows". Variety.
  52. ^ Brat (March 5, 2019). Chicken Girls: Rhyme and the Runaway Twins. ISBN 978-1510742185.
  53. ^ "Brat Partners with Art19 To Launch Teen-Targeted Podcasts". Inside Radio. August 23, 2019. Retrieved September 24, 2019.
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