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Over-the-top content (OTT) refers to delivery of video, audio and other media over the Internet without a multiple system operator being involved in the control or distribution of the content. The provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This is in contrast to purchase or rental of video or audio content from an Internet service provider (ISP), such as pay television video on demand or an IPTV video service, like AT&T U-Verse. OTT in particular refers to content that arrives from a third party, such as NowTV, Netflix, WhereverTV, NetD, Hulu, Crackle, WWE Network, RPI TV or myTV, and is delivered to an end user device, leaving the ISP responsible only for transporting IP packets.
An online video distributor (OVD) is defined as "any entity that offers video content by means of the Internet or other Internet Protocol (IP)-based transmission path provided by a person or entity other than the OVD."
Consumers can access OTT content through internet-connected devices such as desktop and laptop computers, tablets, smartphones including iPhones and Android phones, set-top boxes such as the Roku and Google TV smart TVs and gaming consoles such as the Wii, PlayStation 3 and Xbox 360. Consumers can access apps in most app stores.
- List of Internet television providers (provides channel line up by region and country)
- Home theater PC
- Comparison between OTT and IPTV
- Internet television
- Set-top box
- Smart TV
- Video on demand
- Multi-screen video
- Streaming Media
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- Over 60% Growth in Worldwide Over-the-top Video Revenue in 2012, ABI Research
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