|Designer(s)||Morris Fuller Benton|
|Commissioned by||American Type Founders|
|Foundry||American Type Founders|
|Re-issuing foundries||Lanston Monotype|
Broadway is a decorative typeface, perhaps the archetypal Art Deco typeface. The original face was designed by Morris Fuller Benton in 1927 for ATF as a capitals only display face. It had a long initial run of popularity, before being discontinued by ATF in 1954. It was re-discovered in the Cold Type Era and has ever since been used to evoke the feeling of the twenties and thirties. Several variants were made:
- Broadway (1928, Morris Fuller Benton, ATF), capitals only.
- Broadway Engraved (1928, Sol Hess, Monotype).
- Broadway (with lowercase) (1929, Hess, Monotype).
- Broadway Condensed (1929, Benton, ATF).
Digital versions are now made by Linotype, Elsner+Flake, Monotype, Bitstream, and URW++. ITC Manhattan is virtually identical and is sold by ITC and Linotype, while Glitzy is a knock-off made by Ingrimayne Type.
- MacGrew, Mac, American Metal Typefaces of the Twentieth Century Oak Knoll Books, New Castle Delaware, 1993, ISBN 0-938768-34-4, pp. 50-51.