|This article does not cite any references or sources. (November 2008)|
|Part of the Politics series|
A campaign manager is a paid or volunteer individual, whose role is to coordinate the campaign's operations such as fundraising, advertising, polling, getting out the vote (with direct contact to the public), and other activities supporting the effort, directly.
Apart from the candidate, they are often a campaign's most visible leader. However, modern campaign managers, particularly at the presidential level, are mostly concerned with executing strategy, not setting it. The senior strategists are typically outside political consultants, primarily pollsters and media consultants.
Particularly for large, well-funded campaigns, campaign managers often manage a huge number of staffers and volunteers in a variety of departments, while also coordinating closely with the candidate and outside consultants.
In the US, increasingly, campaign management has been a speciality occupation. The top-tier of managers will move throughout the country working on a different campaign each election cycle. The challenges of building a successful operation from scratch in less than 2 years makes experienced professionals increasingly valuable.
The pay ranges for a campaign manager differ depending on the scale of the political race. For smaller races, ranging from low dollar races for the state legislature to city and county races the numbers tend to run from $0 (volunteer campaign staff) to about $2500 or even $3000 a month, with perhaps $1500 being the average if there is any pay at all. The higher numbers usually mean that the state party has come in and is taking responsibility for the salaries of campaign staff $25,000-$50,000 per candidate is a strong showing in competitive legislative race.