Automobile salesperson

From Wikipedia, the free encyclopedia
  (Redirected from Car salesman)
Jump to: navigation, search
Automobile salesperson in 1955

The automobile salesperson is one of many sales professions. The automobile salesman is a retail salesperson, who sells new and/or used cars. Unlike traditional retail sales, car sales are sometimes negotiable.[1] Salesmen are employed by new car dealerships or used car dealerships.

Types of salespeople[edit]

A salesman negotiates deals with private buyers and corporate buyers. An internet salesman or manager may handle advertising and leads that come through the internet, or distribute leads to floor salesmen. The fleet manager markets to corporate or institutional customers who buy several vehicles at a time at a discounted, set price, and does not deal with the general public. A closer is often a manager who assists in negotiation. The floor manager sits in an office which usually has a sales board listing appointments and recent sales activity by salesman. The salesman brings offers to the manager who can accept or make counter offers. The manager makes decisions as to what final negotiated prices will make business sense under current market conditions. With the advent of the internet and pricing tools like vauto,[2] the car salesman job has changed. Dealers and consumers can find out what any car is selling for with the click of a mouse. This has caused dealers to have to slim down profit margins to lure in internet buyers who are looking for the best deal.[3]

Car negotiation[edit]

Main article: Car negotiation

The price of a car, unlike many retail sales, is often negotiable. New cars will often have a factory window sticker listing equipment and options, and the suggested retail price. With the prevalence of the internet, and third party information sites, the profit of dealers has dropped dramatically since prices are widely advertised and best discounts are given to remain competitive.[citation needed] The salesman is paid a commission, rarely a fixed salary but usually based on a percentage of profit, so a deeply discounted price results in a very low commission for the salesman.[citation needed]

Popular culture[edit]

The automobile salesman, particularly the used car salesman, has often been a source of characters, often negative, in movies and television shows and cartoons. History and fairy tales often characterize peddlers (people selling goods) as negative influences, or outsiders out to take advantage of people.[citation needed]

References[edit]

External links[edit]