Category:Consumer behaviour
Consumer behaviour, also called as consumer psychology, is a branch of applied psychology, marketing and organizational behaviour. It examines consumers' decision making processes and ways in which they gather and analyze information from the environment. See the consumer behaviour article for an overview. Consumer behaviour is a multidisciplinary field which is integral to industrial psychology and aspects of household economy studied in microeconomics. Consumer behaviour also means the actions shown by consumers while making decision to select household and consumer items
Subcategories
This category has the following 6 subcategories, out of 6 total.
Pages in category "Consumer behaviour"
The following 83 pages are in this category, out of 83 total. This list may not reflect recent changes.
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- Cash mob
- Click-through rate
- COBRA (consumer theory)
- Collective switching
- Conspicuous conservation
- Consumer adoption of technological innovations
- Consumer complaint
- Consumer confusion
- Consumer culture
- Consumer culture theory
- Consumer ethnocentrism
- Consumer neuroscience
- Consumer socialization
- Consumer-to-business
- Convenience
- Convenience technologies
- Creative consumer
- Cultural consumer