Certified practising marketer
Certified Practising Marketer, or CPM, is a qualification for Australian marketers.[1] The certification is administered by the Australian Marketing Institute.[2]
Certification criteria[edit]
Assessments are made using quantitative and qualitative factors, including formal education, career achievements, employment history, and significant post-graduate courses.[3]
CPM applicants must have a minimum of 5 years of marketing experience, 10 years of management experience in the marketing field or a related degree, and a commerce or business degree with a marketing major.[4] Evidence of ongoing education and learnings (such as AMI courses or significant post graduate courses) are also taken into account.
CPM of the Year[edit]
Each year, the Australian Marketing Institute hosts the Awards for Marketing Excellence, where the nation's best performing CPM receives the Certified Practising Marketer of the Year award.[5]
References[edit]
- ^ "What is a Certified Practising Marketer?". MarketingHQ. Retrieved 5 August 2016.
- ^ "CPM: Certified Practising Marketer". Australian Marketing Institute. Archived from the original on 1 March 2014. Retrieved 5 August 2016.
- ^ "Australian Marketing Institute (AMI)". Melbourne Institute of Finance and Management. Archived from the original on 17 February 2011. Retrieved 5 August 2016.
- ^ Montague, John. "Certified Practising Marketer". Montague Irving. Retrieved 5 August 2016.
- ^ "Certified Practicing Marketer of the year 2010". Forethought. Archived from the original on 21 March 2012. Retrieved 5 August 2016.
External links[edit]
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