Chicken Tonight

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Chicken Tonight is a Unilever brand of sauce intended to be added to chicken pieces in a skillet, available in flavors such as Honey & Mustard, Country French and Thai Green Curry.

History[edit]

Initially launched on October 23, 1990 under Unilever's Ragú brand in the United States, it was launched in the United Kingdom under the Knorr brand in 1993, while the same year, Chicken Tonight made its way to Oceania under the Raguletto brand. As of 2013, Chicken Tonight is a standalone brand.

The associated advertising slogan is "I feel like Chicken Tonight". In one series of television ads, these words were sung by actors as they 'flapped' their arms in a movement similar to the dance "The Chicken".[1] An advertisement for Chicken Tonight was the first in the UK to use a red button interactive service to promote the product.[2]

The American version of the product was met with limited success; however, it is still sold in Australia, New Zealand, the Netherlands, and the United Kingdom. Association football player Ian Wright appeared in commercials for the product. In 2011, Unilever sold the Ragu business and the Chicken Tonight brand (in a deal worth £30m) in the UK to Symington's, a food manufacturer in Leeds, who would drop the Knorr Branding.[3]

Parodies[edit]

The slogan was parodied in a skit on the Australian television series The Late Show with "Dickhead Tonight", where people danced while singing "I Feel Like a Dickhead Tonight".[4][when?]

The dance and song of the advertisement were parodied by The Simpsons family in the episode "Lady Bouvier's Lover."[5]

References[edit]

  1. ^ Chicken Tonight Commercial
  2. ^ Wakefield, Jane (29 March 2000). "Chicken Tonight goes interactive". ZDNet. 
  3. ^ "Unilever sells Chicken Tonight and Ragu for £30m". Telegraph. Retrieved 2012-02-04. 
  4. ^ "Dickhead Tonight/Chicken Tonight on The Late Show". 
  5. ^ Mirkin, David (2004). The Simpsons season 5 DVD commentary for the episode "Lady Bouvier's Lover" (DVD). 20th Century Fox. 

External links[edit]