Prior to the expo, a lower profile annual trade fair was held in Urumqi every year since 1992 called the Urumqi Foreign Economic Relations and Trade Fair. In 2010 this fair was decided to be upgraded to be the leading trade platform in the region. This extend trading not just for Central and South Asia but to the entire Asia and Europe. The 1st China-Eurasia Expo is held on September 1, 2011 in Urumqi Xinjiang Uyghur Autonomous Region.
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- "China upgrades Urumqi fair for Eurasia trade". Chinadaily.com.cn. 2010-09-06. Retrieved 2011-08-02.
- 张亚庆 (2011-04-08). "乌鲁木齐市民：我为亚欧博览会设计会标 - 新疆天山网". Ceexpo.cn. Retrieved 2011-08-02.