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Conflict of Interest (album)

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Conflict of Interest
Studio album by
Ghetts
Released19 February 2021
Length70:57
Label
Producer
  • BLK VNYL
  • Reiss Nicholas
  • Rude Kid
  • Sir Spyro
  • Smasher
  • TJ Amadi
  • Ten Billion Dreams
Ghetts chronology
Ghetto Gospel: The New Testament
(2018) 		Conflict of Interest
(2021)
Singles from Conflict of Interest
  1. "Mozambique"
    Released: 7 July 2020
  2. "IC3"
    Released: 7 October 2020
  3. "Proud Family"
    Released: 16 December 2020
  4. "Skengman"
    Released: 15 January 2021
  5. "No Mercy"
    Released: 3 February 2021

Conflict of Interest is the third studio album by British rapper Ghetts, released on 19 February 2021 by Ghetts Limited and Warner Records. It includes guest appearances from Skepta, Dave, Wretch 32, Giggs, Stormzy, Ed Sheeran, Emeli Sandé, and more.

Release and promotion

Ghetts announced Conflict of Interest on 28 January 2021 alongside its cover art, tracklist and release date.[1] Five singles were released prior to the album: "Mozambique" featuring Jaykae and Moonchild Sanelly, "IC3" featuring Skepta, "Proud Family", "Skengman" featuring Stormzy and "No Mercy" featuring BackRoad Gee and Pa Salieu. A two-part documentary titled The Evolution of Ghetts was released on YouTube.

Critical reception

Professional ratings
Aggregate scores
SourceRating
Metacritic95/100[2]
Review scores
SourceRating
Clash8/10[3]
Evening Standard[4]
The Guardian[5]
The Line of Best Fit9/10[6]
NME[7]

At Metacritic, which assigns a normalised rating out of 100 based on reviews from mainstream critics, Conflict of Interest received a score of 95 out of 100, based on reviews from 7 critics.[2] In a five-star review, Kyann-Sian Williams of NME concluded Conflict of Interest is Ghetts' "most earnest record to date", adding that "The rapper's third studio record and first on a major label, showcasing his growth over nearly two decades in the game, proves lyricism is in rude health."[7] Alexis Petridis of The Guardian praised the album's production, stating: "The arrangements are beautifully done, subtle rather than showy, a key factor in establishing the album's overwhelming mood." Petridis concluded that "Conflict of Interest feels like the work of an artist who's in it for the long haul rather than short-term rewards."[5]

Track listing

Conflict of Interest track listing
No.TitleWriter(s)Producer(s)Length
1."Fine Wine"
TJ Amadi4:56
2."Mozambique" (featuring Jaykae and Moonchild Sanelly)
Rude Kid4:50
3."Fire and Brimstone"
Ten Billion Dreams3:11
4."Hop Out"
  • Clarke
  • Willis
  • Jakaan Pusey
Ten Billion Dreams2:59
5."IC3" (featuring Skepta)
Ten Billion Dreams3:48
6."Autobiography"
  • Clarke
  • Willis
  • Amadi
  • Kadeem Clarke
Ten Billion Dreams6:50
7."Good Hearts" (featuring Aida Lae)
  • Clarke
  • Karl Joseph
  • Aida Lee
Sir Spyro3:10
8."Dead to Me"
  • J. Clarke
  • Amadi
  • K. Clarke
  • Reiss Nicholas
  • Reiss Nicholas
  • TJ Amadi
3:49
9."10,000 Tears" (featuring Ed Sheeran)
Reiss Nicholas4:34
10."Sonya" (featuring Emeli Sandé)
  • BLK VYNL
  • Reiss Nicholas
  • TJ Amadi
4:38
11."Proud Family"
  • Ten Billion Dreams
  • TJ Amadi
5:27
12."Skengman" (featuring Stormzy)
Ten Billion Dreams4:32
13."No Mercy" (featuring Pa Salieu and BackRoad Gee)
Ten Billion Dreams3:26
14."Crud" (featuring Giggs)
Ten Billion Dreams5:32
15."Squeeze" (featuring Miraa May)
  • Clarke
  • Amadi
  • Jeffrey Russell
  • Miraa May
  • Smasher
  • TJ Amadi
2:42
16."Little Bo Peep" (featuring Dave, Hamzaa and Wretch 32)
BLK VNYL6:33
Total length:70:57

Notes

  • "Fire and Brimstone" features additional vocals by Dizzee Rascal.
  • "Proud Family" features additional vocals by Zahrah Anderson.

Personnel

Performers

  • Ghetts – primary artist (all tracks)
  • Jaykae – featured artist (track 2)
  • Moonchild Sanelly – featured artist (track 2)
  • Skepta – featured artist (track 5)
  • Aida Lae – featured artist (track 7)
  • Ed Sheeran – featured artist (track 9)
  • Emeli Sandé – featured artist (track 10)
  • Stormzy – featured artist (track 12)
  • BackRoad Gee – featured artist (track 13)
  • Pa Salieu – featured artist (track 13)
  • Giggs – featured artist (track 14)
  • Miraa May – featured artist (track 15)
  • Dave – featured artist (track 16)
  • Hamzaa – featured artist (track 16)
  • Wretch 32 – featured artist (track 16)

Technical

  • TJ Amadi – executive producer, production
  • Shezhed Zar – programming
  • Wez Clarke – mixing
  • Joe LaPorta – mixing, mastering
  • Ian Opuku – piano
  • Rio Willis – programming
  • Swindle – string recording engineer, horns engineer
  • Neil Waters – string arranger
  • Kadeem Clarke – guitar
  • Joe Hirst – mixing
  • Ten Billion Dreams – production, additional mixing

Charts

Chart performance for Conflict of Interest
Chart (2021) Peak
position
UK Albums (OCC)[8] 2
UK R&B Albums (OCC)[9] 1

References

  1. ^ Moore, Sam (28 January 2021). "Ghetts announces his new album Conflict of Interest". NME. Retrieved 29 January 2021.
  2. ^ a b "Conflict of Interest by Ghetts Reviews and Tracks". Metacritic. Retrieved 14 March 2021.
  3. ^ Jake Hawkes (12 February 2021). "Ghetts - Conflict of Interest". Clash. Retrieved 19 February 2021.
  4. ^ David Smyth (19 February 2021). "Ghetts - Conflict of Interest review: First major label release befits an elder statesman". Evening Standard. Retrieved 19 February 2021.
  5. ^ a b Alexis Petridis (11 February 2021). "Ghetts: Conflict of Interest review – brilliant, sodium-lit melancholy on starry major label debut". The Guardian. Retrieved 19 February 2021.
  6. ^ Luke Ballance (16 February 2021). "Ghetts - Conflict of Interest Album Review". The Line of Best Fit. Retrieved 19 February 2021.
  7. ^ a b Kyann-Sian Williams (17 February 2021). "Ghetts – 'Conflict Of Interest' review: lyrical don's most earnest album yet". NME. Retrieved 19 February 2021.
  8. ^ "Official Albums Chart Top 100". Official Charts Company. Retrieved 27 February 2021.
  9. ^ "Official R&B Albums Chart Top 40". Official Charts Company. Retrieved 6 March 2021.
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