Cordiant Communications Group
 | This article needs additional citations for verification. (July 2007) |
| Industry | Advertising |
|---|---|
| Founded | 1995 |
| Defunct | 2003 |
| Fate | Acquired by WPP Group |
Cordiant Communications Group was an advertising agency conglomerate in business from 1995 to 2003. In 2001, Cordiant was the eighth largest advertising group worldwide, with an estimated gross income of US$1.2 billion and billings of around US$13.4 billion.
After the Saatchi brothers were ousted from Saatchi & Saatchi, it was renamed Cordiant.[1] In 1997 Cordiant split into two: Cordiant Communications Group and Saatchi & Saatchi (latter absorbed by Publicis Groupe in 2000).[2] WPP Group purchased and absorbed Cordiant in 2003.[3]
References
- ^ "Saatchi & Saatchi becomes Cordiant". The Independent. 1995-03-17. Retrieved 2020-01-23.
- ^ Journal, Sarah Ellison Staff Reporter of The Wall Street (2000-06-22). "Publicis, Saatchi & Saatchi Merger Will Create a Traditional Firm". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-01-23.
- ^ "WPP snaps up Cordiant with £266m offer". Euromoney. Retrieved 2020-01-23.
- Cordiant & Saatchi via ketupa.net
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