WPP Group
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| WPP Group | |
|---|---|
| Type | Public (LSE: WPP) (NASDAQ: WPPGY) |
| Founded | 1985 (acquired by Sorrell) |
| Headquarters | London, England, UK |
| Key people | Martin Sorrell (founder) Paul Richardson Howard Paster Marie Capes Mark Read |
| Industry | Communications |
| Products | Advertising Media planning and buying Public relations Lobbying |
| Revenue | £6.18 billion (2007) |
| Operating income | £805 million (2007) |
| Net income | £515 million (2007) |
| Employees | c. 100,000 (2007) |
| Subsidiaries | GroupM Grey Global Group Ogilvy & Mather Worldwide Young & Rubicam JWT Hill & Knowlton Ogilvy Public Relations Worldwide Burson-Marsteller Cohn & Wolfe Mediaedge:cia Mindshare MediaInsight Maximize GCI Group |
| Website | www.wpp.com |
| [2] | |
WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is the world's largest communications services group (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing 100,000 people working in more than 2,000 offices in 106 countries.[1] Its self-conceived characterization is a "parent company," able to bring together the right combination of capabilities to serve a client's analytic and creative brand marketing needs.
Contents |
[edit] History
Wire and Plastic Products plc was founded in 1971. In the early 1980s Martin Sorrell was searching for a public entity through which to build a worldwide marketing services company; what he wanted was a shell company, a vehicle for buying up other companies. Sorrell with a partner, needing a quoted company as the nucleus for acquisitions, bought a controlling stake of just under 30% in Wire and Plastic Products Plc at a cost of $676,000. Wire and Plastic Products plc at that time was a UK manufacturer of wire shopping baskets, wine racks, filing trays and assorted oddments. The holding company was renamed WPP Group in 1985 and Sorrell became its chief executive.
Sorrell had been the financial director for the advertising agency Saatchi and Saatchi from 1977 to 1985, managing its takeovers of companies in the US and the UK. In 1985, the same year Sorrell acquired control of WPP, the company acquired ten marketing companies in the US and the UK.
WPP Group's advertising agency holdings include the Grey Global Group, Ogilvy & Mather Worldwide, Young & Rubicam, and JWT (formerly known as J. Walter Thompson Co.),Asatsu-DK(a.k.a ADK),its public relations company holdings including Hill & Knowlton acquired via a hostile takeover in 1987, Ogilvy Public Relations Worldwide in 1989 for $864 million,[citation needed] Burson-Marsteller and Cohn & Wolfe.
WPP's media investment management company holdings are operated by GroupM and include Mediaedge:cia, Mindshare, Maxus and MediaCom.
WPP research companies, forming a separate umbrella group known as Kantar Group, comprise BMRB, Added Value, Indian Market Research Bureau, Millward Brown, Management Ventures Inc. and Research International. Recently, in a drive to streamline processes and save costs, Kantar fused the operational groups within the UK, US and Canada to form Kantar Operations.[2]
[edit] Industrial division
During 1986 WPP became the parent company of Picquotware. In November 1987 a fire destroyed the Northampton factory. Production restarted at another WPP group factory located at Burntwood in West Midlands. On the 25th November 2004 Wire & Plastic Products Ltd, part of WPP Group plc, closed the Burntwood factory and stopped manufacturing Picquotware. All assets were sold on 14 December 2004.
Delfinware Domestic Wireware, established in 1963 and manufacturing kitchen and bathroom wire racks, is a subsidiary of WPP Group (Wire & Plastic Products).
[edit] Governance
The company is governed by a board of directors, whose current members include Esther Dyson, Orit Gadiesh, David Komansky, Philip Lader, Christopher Mackenzie, Stanley Morten, Kōichirō Naganuma, Lubna Olayan, Howard Paster, John Quelch, Colin Day, Mark Read, Paul Richardson, Jeffrey Rosen, Martin Sorrell,and Paul Spencer.
[edit] WPP companies
- 141 Worldwide
- 141 Sercon
- 20:20 Brand Action
- 24/7 RealMedia[3]
- A Eicoff
- Added Value
- Addison Corporate Marketing
- Adient
- AGB Nielsen Media Research
- AGENDA
- Alliance
- Always Marketing
- Argonauten360
- Asatsu-DK (ADK)[4]
- Atlas Advertising
- AVHb2b
- Banner Corporation
- Bates Asia
- Bates PanGulf
- Batey
- BDG McColl
- BDGworkfutures
- BEN Marketing Group
- Beyond Interactive
- BJK&E
- BKSH
- Blanc & Otus
- Blast Radius
- Blue Interactive
- BMRB
- BPRI
- BrandBuzz
- Bridge Worldwide
- Brierley & Partners
- Brouillard
- bsb comunicacion
- Buchanan Communications
- Burson-Marsteller
- W|R, An Ogilvy PR Worldwide Company
- Cannondale Associates
- Carbon
- Carl Byoir & Associates
- Catalyst online
- CAW Marketing
- CBA
- Center Partners
- Chime Communications Plc
- Clarion Communications
- Clockwork Capital
- Cohn & Wolfe
- Coley Porter Bell
- CommonHealth
- Compas
- Conectics
- Contract Advertising
- D/R/Added Value
- David Communications Group
- Dentsu, Young & Rubicam
- Diamond Ogilvy
- Digit
- digital@JWT
- Digital PR
- Direct.com
- Dovetail
- drs Insight Group
- Dynamic Logic
- e-tecture
- Einson Freeman
- Equus
- Essence Communications
- Etcom
- Everystone Group
- EWA Bespoke Communications
- facts+fiction
- Feinstein Kean Healthcare (FKH)
- Ferguson
- Finsbury
- Fitch
- Focalyst
- Food Group
- Forward
- Fudge Group
- FullSIX
- Fusion5
- Futurecom interactive
- G WHIZ
- G2 Worldwide
- GCI Group
- Geometry
- George Patterson, Y&R
- Geppetto Group
- Glass
- Glendinning Management Consultants
- Global Sportnet
- goodtechnology
- Grass Roots
- Grey Direct
- Grey Group
- Grey Healthcare
- Grey Interactive
- Grey
- Grey3
- GroupM
- Headcount
- Henley Centre Headlight Vision
- HighCo
- Hill & Knowlton
- HLS (Health Learning Systems)
- HMA Blaze
- IBI Inc
- IBOPE Media Information
- icon brand navigation group
- iconmobile group
- IdeaWorks
- IEG
- IMRB International
- Information Design Unit
- IPAN (India Public Affairs Network)
- J. Brown
- Joshua-G2
- JWT
- JWT Specialized Communications
- Kang & Lee Advertising
- Kantar Group
- Kantya Brand Strategies
- Kinetic Worldwide
- KMR Group
- KnowledgeBase Marketing
- KR Media
- Lambie-Nairn
- Landor Associates
- LG Ad Inc
- Lightspeed Research
- LiveWorld-WPP
- Lorien Consulting
- Malone Advertising
- Management Ventures
- Mando Brand Assurance
- Marsteller
- Maruri Publicidad
- Mattson Jack Group
- Maxus
- Maxx Marketing
- MBS/Vox
- MDS Global Consulting
- MEC Interaction
- MEC:Access
- Media Insight
- Media Puzzle
- Media+
- MediaCom Worldwide
- Mediaedge:cia
- Mediapro Group
- Medical Broadcasting Company
- Metro Broadcast
- Millward Brown
- MindShare
- MJM
- MosaicaMD
- Motivator
- Noesis
- Offspring PR
- Ogilvy & Mather Worldwide
- Ogilvy Healthworld
- Ogilvy Primary Contact
- Ogilvy Public Relations Worldwide
- OgilvyInteractive
- OgilvyOne Worldwide
- Outrider
- ohal
- PACE
- The PBN co.
- Penn Schoen & Berland Associates
- Performance
- Performance SportEnt Worldwide
- PiranhaKid Communications
- Plush Films
- PPR
- PQ Plakat Qualitact
- Premiere Sponsorship Marketing
- PRISM
- Pro Deo
- ProCom
- Public Strategies Inc
- Qi
- Quantum Corporation
- Quinn Gillespie
- Red Cell
- Reddion
- Research International
- RMG Connect
- RMS Instore
- Robinson Lerer & Montgomery
- Roman Brand Group
- RPCA
- RTC Relationship Marketing
- santamaria
- Schematic
- SCPF
- SMG KRC
- Soho Square
- Solara
- Spafax
- Sprint Production
- STO Response
- Strategic Horizons
- Studiocom
- Sudler & Hennessey
- Syzygy
- Team UK Media
- Teledirect
- The Brand Shop
- The Brand Union
- The Bravo Group
- the campaign palace / red cell
- The Channel
- The Farm
- The Focus Network
- The Initiatives Group
- The Leverage Group
- The MC Group
- The Partners
- These Days
- The Store
- The Voluntarily United Group of Creative Agencies
- Timmons and Company
- Uniworld Group
- VBAT
- VML, Inc.
- WalkerGroup
- Warwicks
- Westbourne Terrace Management Services Ltd
- Wexler & Walker Public Policy Associates
- WINGLATINO
- Wire and Plastic Products
- Wunderman
- Xchange
- XM London
- XM Gulf
- XM Asia Pacific
- Y&R
- Ziment Group
[edit] References
[edit] External links
- WPP official website
- WPP on Google Finance
- Research International France
- WPP: World Propaganda Power
- Picquot Ware history
- WPP: company history

