Costa Del Mar
||This article appears to be written like an advertisement. (November 2008)|
|Headquarters||Daytona Beach, Florida, United States|
|Key people||Charles R. (Chas) MacDonald, President|
|Products||Sunglasses, Apparel, Sunglass Accessories|
|Revenue||US $27.4 million (2006)|
|Parent||A. T. Cross Company|
Costa Del Mar Sunglasses, Inc. is a manufacturer of high-end polarized sunglasses for use in water sports such as fishing, sailing, and surfing. The company was founded in 1983 and is currently headquartered in Daytona Beach, Florida.
Costa Del Mar products are sold direct to consumers via their online store, and wholesalers located worldwide.
Costa Del Mar was founded in 1983, the same year that a NOAA nature sanctuary asked the company for a donation of polarized sunglasses. The first style of sunglasses released by Costa Del Mar was called "Catalina," which was discontinued but has been brought back for a limited time in a orange or black fade colored Kenny Chesney edition. The first lens developed by Costa Del Mar was The Costa 400 in CR-39 material. In 1986, Costa Del Mar created The Costa 400 in a glass lens.
The company provided sunglasses to Jacques Cousteau and the Cousteau Society, and lenses for the team-issue frames of the F-16C Eastern Demo Team. On April 22, 2003, A. T. Cross purchased Costa Del Mar Sunglasses.
Today, the list of pro guides and outdoor personalities that use Costa Del Mar sunglasses includes Jose Wejebe, Cindy Garrison, and Blair Wiggins.
The lenses are manufactured in two different materials: Glass and Polycarbonate. Each of these lenses offer different attributes mainly focused on durability, optical clarity, weight, and scratch resistance. Every lens made by Costa Del Mar is Polarized and offers 100% UVA, UVB, and UVC protection.
Costa Del Mar offers two quality lenses. The Costa 400 is offered in all three lens materials, and it eliminates glare at the 400 nanometer mark. This allows for clearer vision and reduces strain on eyes.
The Costa 580 is Costa Del Mar's premium lens collection. Introduced in August of 2000, this lens eliminates glare at the 580 nanometer mark. It significantly reduces the amount of yellow light that penetrates the lens (yellow light is the hardest light for the eye to process). This nearly completely eliminates glare, allowing enhanced color saturation and definition. The 580 lens was originally only available in glass, but have since been manufactured in a polycarbonate material.
Some frame styles are available as C-Mates® (a bi-focal lens) which is currently offered in the +1.75 and +2.50 magnification levels.
Some models of the Costa Del Mar frame can be made with prescription lenses which feature all its lens technology that comes standard.
All of Costa Del Mar's lenses are made in Florida and assembled with frames from either Japan, Italy, France, Mauritius, China, or Taiwan.
Sponsorships and endorsements
Costa Del Mar sponsors over forty fishing tournaments, both on- and offshore, every year. It is the official sunglass sponsor of organizations such as Trout Unlimited, International Game Fish Association, Coastal Conservation Association, and The Billfish Foundation.
Costa Del Mar also sponsors fishing guides in 18 States of the United States, Mexico, and Brazil. It sponsors fishing pros in events such as The B.A.S.S. Tour and The World Billfish Championship.
Corky Carroll became an endorser for Costa Del Mar. Professional fishermen who endorse Costa Del Mar include Bass pros Jason Quinn, Kevin Short, and Todd Faircloth.