Dao Yi Bing Noodle Concern

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Dao Yi Bing Noodle Concern
龘䲜靐
Industry
  • Fast Food
Headquarters
Area served
Ningxia Hui Autonomous Region

Dao Yi Bing Noodle Concern is a chain of noodle kiosks around Ningxia, China. The kiosk sells a variety of noodle types particular to Ningxia Hui Autonomous Region and provides a resourceful street food to the residents of the said province. The noodle concern has 35 kiosks across Ningxia and its surrounding regions and receives prefecture-level subsidies.[1]

The corporate logo refers to a stylized Chinaman's skull with a conical hat sporting a Fu Manchu mustache. Next to the mascot, the letters '龘䲜靐' are sported, literally meaning 'Dá yè bìng' in Pinyin. This corresponds to the anglicization of the company name; Dao Yi Bing Noodle Concern.[2]

References[edit]

  1. ^ 不同添加物對東方式麵條品質之影響 (1991)
  2. ^ 男人像威化饼女人像细面条 (法雷尔) p.88