Launched by Condé Nast in Spring of 2005, Domino was a style magazine centered on the home. In its first year, Domino was honored by The Hot List Startup of the Year by AdWeek, Top Launch of the Year by Media Industry Newsletter and The A-List 10 under 50 by Advertising Age. In its third year, the magazine grew to a rate base of 800K and received two National Magazine Award nominations from the American Society of Magazine Editors (ASME). In October 2008, domino released its first book, Domino: the Book of Decorating, published by Simon & Schuster.
On January 28, 2009, Condé Nast announced that it would cease publication of Domino and its website. In its closing web comments, the editors reported that in a down economy advertising revenues couldn't keep up with expenses.
After a hiatus of four years, domino was relaunched in 2013 by the Domino Media Group. The magazine was accompanied by the launch of a website http://domino.com/ with the stated purpose of "bringing content, community and commerce together."
The founding editor in chief of domino was Deborah Needleman. She has written on gardens and design for the New York Times; Slate, where she penned the column “The Cranky Gardener”; and House & Garden, where she was Editor-at-Large. Needleman was named a Top Talent to Watch by Women’s Wear Daily and a Circle of Excellence award winner by the International Furniture and Design Association (IFDA). She lives in Manhattan and Garrison, NY, with her husband, Jacob Weisberg (editor of Slate, an online magazine), and their two children. She left Condé Nast upon the closing of the magazine.
Domino Book of Decorating
Domino: The Book of Decorating is the first book from the creators of domino. The book was edited by Deborah Needleman, Sara Ruffin Costello and Dara Caponigro. Domino: The Book of Decorating, is a style manual marketed as "bringing together inspiring rooms, how-to advice and insiders’ secrets from today’s top tastemakers".
My Deco File
My Deco File was a web-based application created by Domino magazine that let users organize decorating ideas and images. The My Deco File application was shut down in conjunction with the end of publication of Domino magazine.
- Green, Penelope (October 2, 2013). "domino 3.0". The New York Times. Retrieved 9 December 2013.
- Bazilian, Emma (October 17, 2013). "New Domino Editor Michelle Adams Talks E-Commerce, Print and Condé Nast". Ad Week. Retrieved 9 December 2013.
- Dear Domino Magazine Reader, Architectural Digest. Retrieved on 2009-04-03.
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