Double Happiness (cigarette)
Double Happiness (simplified Chinese: 红双喜; traditional Chinese: 紅雙喜; pinyin: Hóngshuāngxǐ) is one of the oldest Chinese cigarette brands. It was established in Shanghai in 1906 by Nanyang Brothers Tobacco Company, the oldest and biggest domestic tobacco company in the Republic of China, and has been one of the most influential cigarette brands in China. In its early days it was known as Happydays in English, but its Chinese name, which means literally "Red Double Happiness", has never changed. After the Communist Party of China won the Chinese Civil War and established the People's Republic of China, Nanyang Brothers was nationalized in two stages: first partly in 1951 and then completely in 1959. The "Double Happiness" brand is now owned by the state-owned Shanghai Tobacco Corporation.
- Cheng Boli; Cao Yuan. 红双喜烟标的民俗文化及其百年发展 [The folk culture and century-long development of the Double Happiness cigarette brand] (PDF) (in Chinese). China Tobacco Museum. Retrieved 2013-05-18.
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