Draft:House of fine arts

HOFA  is a contemporary art gallery based at 11 Bruton Street, Mayfair, London, United Kingdom. It was founded by entrepreneurs and art curators Elio D'Anna and Simonida Pavicevic, in 2012.

History and Development

Founded in 2012 by entrepreneurs and art curators Elio D'Anna and Simonida Pavicevic, HOFA Gallery (House of Fine Art) operates as a contemporary art gallery with a focus on showcasing both established and emerging artists from various cultural backgrounds. Located in Mayfair, London, with a secondary venue in Covent Garden known as The Stables, HOFA Gallery has established itself as a platform for diverse and unique works of art.

HOFA Gallery represents painters, sculptors, photographers, and new media artists, with particular attention given to digital and generative AI art. The gallery emphasizes inclusivity and cultural significance, presenting multidisciplinary practices from around the globe, including countries such as China, Korea, USA, Italy, France, UK, Argentina, and Australia.

Since its inception, HOFA Gallery has actively participated in international art fairs such as Art Miami, Art Dubai, and Kiaf Seoul, among others, facilitating access to contemporary artworks for government institutions, museums, auction houses, and private collectors.

In 2018, HOFA Gallery made headlines by becoming one of the first art galleries to offer its entire collection in cryptocurrency, reflecting its embrace of new technologies and digital innovations. The gallery further expanded its digital presence with the launch of HOFA.io and Kreation.io, platforms aimed at broadening access to the art market and promoting inclusivity among collectors.

Responding to the challenges posed by the COVID-19 pandemic in 2020, HOFA Gallery pioneered virtual exhibitions, providing online audiences with  experiences. Additionally, the gallery organized special events, such as an all-female exhibition in celebration of International Women's Day, to promote gender equality in the arts.

References

Tour London’s Art Scene With These Galleries’ Virtual Exhibitions from Forbes

Digital tools drive art market’s move into the cloud from Financial Times

HOFA Gallery from Art net

Liquid Narratives from Kiaf Seoul

NFTs transform the art market for young novice buyers from Financial Times