|Headquarters||Greater London, England|
Ecoigo is an environmentally conscious London-based company, which offers corporate taxicab, chauffeur and private hire in the United Kingdom. In 2011, Jonathan Broom sold his shares in Ecoigo in order to offer support, advice and investment to startup companies and to build his own home which was featured on Grand Designs. In April 2014 Ecoigo went into administration and was bought by WestOne Cars, which is owned by Addison Lee.
Co-founders Daniel Todary and Jonathan Broom set up Ecoigo in April 2006 as the ecologically sustainable alternative to pollution caused by public and private transport in central London. Ecoigo offer transport for individuals and businesses  working towards zero emission transport across the capital. They are licensed by the Public Carriage Office, a division of the Mayor of London’s office responsible for taxis, cabs and private hire in London.
Ecoigo engage in programmes of carbon offset as a means of promoting environmental sustainability. The company is partnered with The World Land Trust in promoting 'carbon positive' initiatives  such as rainforest rescue to protect some of the world’s most bio-diverse ecosystems.
In 2007, environmental policy coordinator Pete Wilkinson- co-founder of Greenpeace UK and Friends of the Earth, joined ecoigo. Pete Wilkinson is known for leading Greenpeace’s Antarctic expeditions, securing World Park Base status and declaring Antarctica off limits to mineral exploitation until 2041. He now focuses all his attention on environmental consultation, advises government and the nuclear regulators, as well as leading ecoigo’s environmental consultation team
Fleet and Operations
Ecoigo exclusively use all-black Toyota Prius saloon cars, a hybrid hatchback developed and manufactured by the Toyota Motor Corporation, as part of their London fleet. The Toyota Prius has been rated as one of the cleanest vehicles sold around the world based on smog forming and toxic emissions. With a 5 Star Euro NCAP safety rating and lower emissions than any car in its class, 40% lower than European standards for 2005, and with 87% fewer smog forming particles than an average new petrol only car, it has been calculated that each Prius with carbon dioxide emissions at 89g/km, saves well over a tonne of CO2 a year compared to a normal petrol only car (181g/km), let alone a people carrier or a black taxi (243g/km).
Wi-Fi enabled Cars
Ecoigo have equipped their 150 car fleet with wireless Internet. This will allow customers to use Wi-Fi inside the vehicle throughout their journey. So now, customers are not only traveling Green but they also stay connected. This is indicative of the company’s allegiance to digital innovation, in their efforts to making London one of the few Green cities in the world with Wi-Fi enabled cabs.
- Energy Policy Act of 2005
- Comparison of Toyota hybrids
- List of hybrid vehicles
- Super Ultra Low Emission Vehicle
- Ethical Junction- Ecoigo and Future Green transport in London
- WestOne Cars, http://www.westonecars.co.uk/index.php/news/58-ecoigo
- Professional Driver, http://www.prodrivermags.com/news/357-addison-lee-s-westone-cars-rescues-ecoigo-from-administration
- Urban Junkies- Eco-Trip in the capital with Ecoigo
- London Air Pollution Worst in Europe
- Ecoigo Personal Car Booking Account Reviewed
- Marylebone Cricket Club partners with Ecoigo
- The Ecologist- Ecoigo Working Towards Zero Emissions in London
- Transport for London- Private Hire Licencing in London
- The Worlds Top Selling Hybrid cars from 2010
- Toyota Prius tops Global Sales in 2011
- ecoigo partnership with the World Land Trust
- Pete Wilkinson- A Career in Environmental Sustainability
- Ecoigo- Another Smooth Ride in London
- "2008 Toyota Prius" (Press release). Hybridcar.com. 2007-10-21. Retrieved 2009-07-14.
- New Toyota Prius Features Recyclable Materials "Toyota Prius’ Recycling: Vows to remain eco-responsible forever". 2009-07-02. Retrieved 2011-10-09.
- "New Toyota Prius with 89g/km CO2" (Press release). GreenCarGuide.com. 2010-11-15. Retrieved 2011-08-17.