Edward de Bono
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|Edward de Bono|
De Bono in 2010.
19 May 1933 |
Edward de Bono (born 19 May 1933) is a Maltese physician, author, inventor and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the deliberate teaching of thinking as a subject in schools.
Edward Charles Francis Publius de Bono was born in Malta on 19 May 1933. De Bono then gained a medical degree from the University of Malta. He was a Rhodes Scholar at Christ Church, Oxford, in England where he gained an MA in psychology and physiology. He also has a PhD degree and a DPhil in medicine from Trinity College, Cambridge, a DDes (Doctor of Design) from the Royal Melbourne Institute of Technology, and an LLD from the University of Dundee.
He has held faculty appointments at the universities of Oxford, Cambridge, London and Harvard. He is a professor at Malta, Pretoria, Central England and Dublin City University. de Bono holds the Da Vinci Professor of Thinking chair at University of Advancing Technology in Phoenix, USA. He was one of the 27 Ambassadors for the European Year of Creativity and Innovation 2009.
He has written 57 books with translations into 34 languages. He has taught his thinking methods to government agencies, corporate clients, organizations and individuals, privately or publicly in group sessions. He has started to set up the World Center for New Thinking, based in Malta, which he describes as a "kind of intellectual Red Cross".
In 1995, he created the futuristic documentary film, 2040: Possibilities by Edward de Bono, a lecture designed to prepare an audience of viewers released from a cryogenic freeze for contemporary (2040) society.
Schools from over 20 countries have included de Bono's thinking tools into their curriculum.
Convinced that a key way forward for humanity is better language, he published "The Edward de Bono Code Book" in 2000. In this book, he proposed a suite of new words based on numbers, where each number combination represents a useful idea or situation that currently does not have a single-word representation. For example, de Bono code 6/2 means "Give me my point of view and I will give you your point of view." dBc 6/2 might be used in situations where one or both of two parties in a dispute are making insufficient effort to understand the other's perspective.
||This section is written like a personal reflection or opinion essay rather than an encyclopedic description of the subject. (September 2012)|
In 2000, de Bono advised a UK Foreign Office committee that the Arab–Israeli conflict might be due, in part, to low levels of zinc found in people who eat unleavened bread (e.g. pita flatbread), a known side-effect of which is aggression. He suggested shipping out jars of Marmite to compensate.
- In the Handbook of Creativity, Robert J. Sternberg writes, "Equally damaging to the scientific study of creativity, in our view, has been the takeover of the field, in the popular mind, by those who follow what might be referred to as a pragmatic approach. Those taking this approach have been concerned primarily with developing creativity, secondarily with understanding it, but almost not at all with testing the validity of their ideas about it." Sternberg continues, "Perhaps the foremost proponent of this approach is Edward De Bono, whose work on lateral thinking and other aspects of creativity has had what appears to be considerable commercial success."
- Frameworks For Thinking is an evaluation of 42 popular thinking frameworks conducted by a team of researchers. Regarding Edward De Bono they write, "[he] is more interested in the usefulness of developing ideas than proving the reliability or efficacy of his approach. There is sparse research evidence to show that generalised improvements in thinking performance can be attributed to training in the use of CoRT or Thinking Hats tools. An early evaluation of CoRT reported significant benefits for Special Educational Needs (SEN) pupils.... However, in a more recent study with Australian aboriginal children (Ritchie and Edwards, 1996), little evidence of generalisation was found other than in the area of creative thinking."
The views of De Bono on language have been challenged by some philologists (Marco Ferri, 1994) who contend that his view of language as the biggest barrier to human progress is superficial. Ferri argues that a lack of human critical judgement should be held responsible for the transmission of out-of-date ideas.
De Bono has also been criticized for his suggestion of exporting Marmite to the Middle East in order to ease conflict in the area, as the area is associated with low zinc levels, which De Bono argued leads to heightened aggression. This idea achieved certain prominence.
Published works 
Partial list of books by de Bono include:
- The Use of Lateral Thinking (1967) ISBN 0-14-013788-2, introduced the term "lateral thinking"
- New Think (1967, 1968) ISBN 0-380-01426-2
- The Five-Day Course in Thinking (1968), introduced the L game
- The Mechanism of the Mind (1969), Intl Center for Creative Thinking 1992 reprint: ISBN 0-14-013787-4
- Lateral Thinking: Creativity Step by Step, (1970), Harper & Row 1973 paperback: ISBN 0-06-090325-2
- The Dog-Exercising Machine (1970)
- Technology Today (1971)
- Practical Thinking (1971)
- Lateral Thinking for Management (1971)
- Po: A Device for Successful Thinking (1972), ISBN 0-671-21338-5, introduced the term Po
- Children Solve Problems (1972) ISBN 0-14-080323-8, ISBN 0-06-011024-4 (1974 reprint)
- Po: Beyond Yes and No (1973), ISBN 0-14-021715-0
- Eureka!: An Illustrated History of Inventions from the Wheel to the Computer (1974)
- Teaching Thinking (1976)
- The Greatest Thinkers: The Thirty Minds That Shaped Our Civilization (1976), ISBN 0-399-11762-8
- Wordpower: An Illustrated Dictionary of Vital Words (1977)
- The Happiness Purpose (1977)
- Opportunities : A handbook for business opportunity search (1978)
- Future Positive (1979)
- Atlas of Management Thinking (1981)
- De Bono's Course in Thinking (1982)
- Learn-To-Think: Coursebook and Instructors Manual with Michael Hewitt-Gleeson de Saint-Arnaud (1982), ISBN 0-88496-199-0
- Tactics: The Art and Science of Success (1985)
- Conflicts: A Better Way to Resolve them (1985)
- Masterthinker's Handbook (1985)
- Six Thinking Hats (1985) ISBN 0-316-17831-4
- I Am Right, You Are Wrong: From This to the New Renaissance: From Rock Logic to Water Logic (1991) ISBN 0-670-84231-1
- Six Action Shoes (1991)
- Handbook for the Positive Revolution (1991) ISBN 0-14-012679-1
- Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas (1992) ISBN 0-00-255143-8 – a summation of many of De Bono's ideas on creativity
- Sur/Petition (1992) ISBN 0-88730-543-1
- Parallel thinking: from Socratic thinking to de Bono thinking (1994) ISBN 0-670-85126-4
- Teach Yourself How to Think (1995)
- Textbook of Wisdom (1996) ISBN 0-670-87011-0
- How to Be More Interesting (1998)
- Simplicity (1999)
- New Thinking for the New Millennium (1999)
- Why I Want To Be King of Australia (1999)
- How to Have A Beautiful Mind (2004)
- Six Value Medals (2005)
- H+ (Plus): A New Religion (2006)
- How to Have Creative Ideas (2007)
- Free or Unfree? : Are Americans Really Free? (2007) ISBN 1-59777-544-4
- Six Frames For Thinking About Information (2008)
- Think! Before It's Too Late (2009) ISBN 978-0-09-192409-6
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The Edward de Bono Society is an information based and social networking site for all de Bono followers.
- Bio at Penguin books
- "About Edward de Bono". Edward de Bono's Personal Web Site. 5 May 2008. Retrieved 2008-05-05.
- European Year of Creativity and Innovation 2009 – Europa, Europa.eu. Accessed 2009-05-14.
- de Bono, Edward (2000). The de Bono Code Book. p. 52.
- Lloyd, J & Mitchinson, J: "The Book of General Ignorance". Faber & Faber, 2006.
- Louise Jury De Bono's Marmite plan for peace in Middle Yeast, The Independent, 19 December 1999, retrieved 11 February 2009.
- Sternberg, R. J. & Lubart, T. L. (1999). "The Concept of Creativity", in ed. Sternberg, R. J.: Handbook of Creativity. Cambridge University Press.
- Moseley, D., Baumfield, V., Elliott, J., Gregson, M., Higgins, S., Miller, J., Newton, D. (2005). "De Bono's lateral and parallel thinking tools", in ed. Moseley, David: Frameworks for Thinking. Cambridge University Press.
Further reading 
- Piers Dudgeon: Breaking Out of the Box: The Biography of Edward de Bono. London: Headline, 2001. ISBN 0-7472-7142-9
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