The Environmental Media Association (EMA) is a non-profit organization which was founded in 1989 by Cindy and Alan Horn and Lyn and Norman Lear. EMA works with the entertainment industry to encourage green production and raise the public's environmental awareness. The group provides a "Green Seal" to productions which reduce their environmental footprint. The first movie to have the EMA Green Seal in its credits was The Incredible Hulk, which made specific efforts during its 2007 filming to cut carbon emissions and waste created during production. There are also various TV episodes, such as the Futurama episode "The Problem with Popplers", and various movies have been awarded the Environmental Media Award, which is awarded to the best television show of film with an environmental message.