Erik Qualman

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Erik Qualman
TEDx Talk
Born Detroit, MI
Occupation Author, Keynote Speaker, Professor

Erik Qualman is an American author of Socialnomics, which according to WorldCat, is held in 1090 libraries.[1] He is also the author of Digital Leader and What Happens in Vegas Stays on YouTube. In 2010, Socialnomics was a Book of the Year finalist as voted on by the American Marketing Association.[2]


Qualman was born and grew in Rochester Hills, Michigan, and receiving a BA in Marketing from Michigan State University in 1994. He then obtained an MBA from the McCombs School of Business at the University of Texas (1999). In 2011 Qualman was invited to deliver the keynote address to the McCombs graduating class.[3]


Aside from being an author, Qualman is also an advisor or board member for the following companies: Bazaarvoice, EF Education, Manumatix Software, Brickfish and WannaBeeSocial. Qualman has worked in online marketing and eBusiness functions at Cadillac & Pontiac (1994–97), AT&T (1998–2000), Yahoo (2000–03), EarthLink (2003–05) and Travelzoo (Head of Marketing[4] 2005-08).

He was a featured speaker at BookExpo America 2009,[5] presenting to those in attendance on how social media is transforming the way people live and do business. Qualman also was the keynote speaker at Europe's Fiber To The Home (FTTH) Council Meeting in Lisbon,.[6]

He has been written about in Mashable,[7] BusinessWeek,[8] The New York Times,[9] Forbes,[10] and The Huffington Post[11] He has also been interviewed on radio[12] and television discussing his view on digital trends.[13]


  • Socialnomics
  • Digital Leader
  • What Happens in Vegas Stays on YouTube


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