Erik Qualman

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Erik Qualman
TEDx Talk
Born Detroit, MI
Occupation Author, Keynote Speaker, Professor

Erik Qualman is an American author of Socialnomics, Digital Leader and Crisis. He is also an international keynote speaker speaking on Gen Y motivation, digital leadership, digital media and future trends. In 2010, Socialnomics was a Book of the Year finalist as voted on by the American Marketing Association.[1]


Qualman was born and grew up outside of Detroit, Michigan in Rochester Hills. He attended Michigan State University receiving a BA in Marketing. While at Michigan State (1990–1994) he was named Academic All-Big 10 for Basketball. Qualman also holds an MBA from the McCombs School of Business at the University of Texas (1999). In 2011 Qualman gave the keynote address to the McCombs graduating class on the Austin, Texas campus.[2]

Aside from being an author, Qualman is an international keynote speaker and a professor of digital marketing for Hult International Business School's MBA program. He is also an advisor or board member for the following companies: Bazaarvoice, EF Education, Manumatix Software, Brickfish and WannaBeeSocial. Qualman has worked in online marketing and eBusiness functions at Cadillac & Pontiac (1994–97), AT&T (1998–2000), Yahoo (2000–03), EarthLink (2003–05) and Travelzoo (Head of Marketing[3] 2005-08).

Qualman was a featured speaker at BookExpo America 2009,[4] presenting to those in attendance on how social media is transforming the way people live and do business. Qualman also was the keynote speaker at Europe's Fiber To The Home (FTTH) Council Meeting in Lisbon,[5] alongside the Prime Minister of Portugal Jose Socrates. The 2009 FTTH keynote speaker was Don Tapscott.

Qualman has been highlighted in Mashable,[6] BusinessWeek,[7] The New York Times,[8] Forbes,[9] and The Huffington Post[10] He has also been interviewed on radio[11] and television discussing his view on digital trends.[12] He was also the featured author of the 12 Books Group in April 2012.[13]


  • Crisis
  • Socialnomics
  • Digital Leader