Eureka Forbes
 |
|
| Type | Inc. |
|---|---|
| Industry | Home Appliances |
| Founded | 1982 |
| Headquarters | Mumbai, Maharashtra, India |
| Key people | Suresh Goklaney (Vice-Chairman & MD)[1] |
| Products | Water Purifiers, Vacuum Cleaners, Air Purifiers, Security Systems |
| Employees | 10000 |
| Parent | Forbes & Company Ltd.[2] |
| Website | Official Website |
Eureka Forbes, part of the Shapoorji Pallonji Group's Forbes & Company Limited based in Mumbai[3], is an Indian consumer appliances company. Eureka Forbes was the first to introduce domestic water purifiers - the Aquaguard - model - as well as vacuum cleaners to India in the 1980s[4]. The company operates in over 145 cities and 398 towns in India and employs over 10,000 individuals.[citation needed]
To introduce previously unknown products to a society in which nationwide commercial campaigns were impossible, the company pioneered direct selling[5]. The corps of suit-clad Eureka Forbes salesmen were a tremendous success. They are now Asia's largest direct selling organisation with a 7,500 strong direct sales force touching 1.25 million Indian homes and adding 1,500 customers daily[citation needed].
Such was the success of Eureka Forbes that Aquaguard has become a synonym for water purifier in India.[6]
[edit] Notes
- ^ "SP Group". http://www.sp-group.co.in/groupcompanies/organization_core_team.php?cid=4.
- ^ "BSE - Notices". Bseindia.com. http://www.bseindia.com/cirbrief/new_notice_detail.asp?icount=21&dt=1/5/2005&totcount=28&flag=0. Retrieved 2010-07-16.
- ^ "Contact Us". http://www.eurekaforbes.com/contactus.aspx. Retrieved 2010-07-17.
- ^ Pure Water, Dirty Linen, Forbes India, December 8, 2009
- ^ NULL. "Eureka Forbes: A new case study at Harvard". Moneycontrol.com. http://www.moneycontrol.com/news/current-affairs/eureka-forbes-a-new-case-study-at-harvard_190845.html. Retrieved 2010-07-16.
- ^ ":: www.aquamall.com ::". Aquamallwatersolutions.com. http://www.aquamallwatersolutions.com/policies/. Retrieved 2010-07-16.
