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Fat Brain Toys

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Fat Brain Toys
Company typePrivate
IndustryToys
Founded2002 (2002)
FounderMark and Karen Carson
HeadquartersElkhorn, Nebraska, United States
Websitewww.fatbraintoys.com

Fat Brain Toys is a United States manufacturer and retailer of educational toys and games. The company was founded by husband and wife, Mark and Karen Carson, from the basement of their home in 2002.[1][2] It is headquartered in Elkhorn, Nebraska with a distribution center located in nearby Omaha, Nebraska. The company operates two retail storefronts, one in Omaha, Nebraska[3] and another in Overland Park, Kansas.[4] The company specializes in building toys, brainteasers, and multi-player games.[5] They collect various statistics on their consumers and toys, such as the ages of recipients and a 'Toy Value Index' which they display at the lower end of the respective product's page.[6][7] As of 2014, the company had 46 full-time employees. The staff expands to approximately 300 people during the holiday season.[8][9]

Dimpl Series

Fat Brain Toy's Dimpl series, which has largely been benefitted from TikTok's popping fidget craze[10] includes many educational fidget toys targeted towards infants, however these toys have spread into other ages as well, especially their miniature 'Simpl Dimpl'. The series all share a common element, being at least 1 (one) bulge-like 'bubble' which can be pressed down to 'pop' it, making a pop sound. The series includes the 5 bubble 'Dimpl', aforementioned 2 bubble 'Simpl Dimpl' and 10 bubble 'Dimpl Digits'.

Awards

  • 2014 American Specialty Toy Retailers Association - Best Toys for Kids Award[11]
  • 2013 Spielwarenmesse ToyAward[12]
  • 2012 Internet Retailer Magazine Hot 100[13]
  • 2011 American Express/Facebook - Big Break for Small Business[14]

References

  1. ^ Nebraska Couple Sells, Develops Products Meant to Inspire Creativity at JournalStar.com
  2. ^ Nohr, Emily (June 13, 2013). "Creativity always welcome, MarkeTECH Conference attendees told". Omaha World Herald. Retrieved 16 September 2014.
  3. ^ Google Highlights Fat Brain Toys at Omaha.com
  4. ^ More Retail Tenants for Prairiefire at KansasCity.com
  5. ^ Great Class Divide as Seen in the Toy Aisle at NYTimes.com
  6. ^ "Toy Value Index by Fat Brain Toys".
  7. ^ "Toy IQ Rating by Fat Brain Toys".
  8. ^ 2014 Economic Impact Report at Google.com
  9. ^ KETV staff (December 10, 2012). "Fat Brain Toys on overdrive to keep up with holiday demand". ketv.com. KETV (ABC Affiliate, Omaha). Retrieved 16 September 2014.
  10. ^ Kids Obsesses with Fidget Toy Craze, TikTok is Loving It at msn.com
  11. ^ "2014 American Specialty Toy Retailers Association at ASTRAToy.org" (PDF). Archived from the original (PDF) on 2014-07-12. Retrieved 2014-08-08.
  12. ^ 2013 Spielwarenmesse ToyAward at Omaha.com
  13. ^ 2012 Internet Retailer Magazine Hot 100 at About.com
  14. ^ 2011 American Express/Facebook - Big Break for Small Business at SiliconPrairieNews.com
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