Four-quadrant movie

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In the movie industry, a four-quadrant movie is one which appeals to all four major demographic "quadrants" of the moviegoing audience: both male and female, over and under 25 years old.[1] Films are generally aimed at at least two such quadrants, and most tent-pole films are four-quadrant movies. A film's budget is often correlated to the number of quadrants the film is expected to reach, and movies are rarely produced which are aimed at fewer than two quadrants.[2]

Although four-quadrant movies are generally family-friendly, this is not a requirement.[3] Some other genres meeting this may be romantic (such as Titanic and Meet the Parents) or horror films (The Exorcist), or be crowd-pleasing in nature.[4][5] Four-quadrant movies often have both adult and child protagonists.[6] They are often be built on a "high concept" premise with well-delineated heroes and villains, with emotion, action, and danger present in the story.[7]

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References[edit]

  1. ^ Neil Smith (26 October 2011). "Why did The Help clean up at the US box office?". BBC News. 
  2. ^ Friend, Tad (19 January 2009). "The Cobra". The New Yorker. Retrieved 7 December 2014. 
  3. ^ Tomasi, Rollo (30 April 2012). "Film Term of the Week: Four-quadrant Movie". Filmbook. Retrieved 7 December 2014. 
  4. ^ White, Forest F. (27 October 2012). "How to write a four-quadrant story, or using movie marketing logic on a novel". Dreamwidth. Retrieved 7 December 2014. 
  5. ^ "10 Great Quadrant Movies Screenwriters Can Learn From". Industrial Scripts. 28 September 2013. Retrieved 7 December 2014. 
  6. ^ "Stormblog". 16 September 2006. Retrieved 7 December 2014. 
  7. ^ "What Makes a Four-Quadrant Film? 10 Essential Elements". ScreenCraft. 22 November 2013. Retrieved 7 December 2014.