Front office
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Other Office Types:
The business term, front office refers to the marketing, sales, and service departments within a company that come in contact with its customers. [1]
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The term front office is in contrast to the term "back office" which refers to a company's operations, personnel, accounting, payroll and financial departments which do not interact directly with customers.
Examples: In information technology, it may refer to an integrated CRM software program.
In financial services companies, it may refer to the offices of investment management, corporate finance or sales teams.
In sports organization, it may refer to the management office of the team, conference or league.
In service design the term is used to indicate the place and time of the interaction between customers and service provider. The study and management of a front office requires an adequate time plan to regulate the interaction between actors, an adequate process of experience design and interaction design.
At hotels, front office refers to the front desk or reception area or the core operations department for the hotel. This would include the reception and front desk, as well as reservations, sales & marketing, housekeeping and concierge. [2]
In terms of aviation, the front office is the flight deck of the aircraft.
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