Gentleman Jack
Gentleman Jack is a brand of Tennessee whiskey produced by the Jack Daniel Distillery. It was introduced to the American market in 1988 as a "superpremium" brand, a step above the company's regular Jack Daniel's, which is a premium brand.
The Gentleman Jack brand was introduced to strengthen the company's share among consumers, who were drinking less liquor overall but had moved to more upscale brands, a development noted by many liquor manufacturers in the United States in the late 1980s and early 1990s.[1] It is twice filtered through charcoal,[2] as opposed to a single filtering for normal Jack Daniel's.[3] A celebration unveiling Gentleman Jack was held on 30 September 1988[3] when 1,000 guests were invited to the company's headquarters in Lynchburg, Tennessee.[4] They could not actually partake of the new product because Lynchburg is in a dry county.[4]
Gentleman Jack is the drink of preference of such celebrities as Marcella Hazan.[5]
[edit] References
- ^ Fabricant, Florence (1990-01-10). "The Upwardly Mobile Snifter". New York Times. http://www.nytimes.com/1990/01/10/garden/the-upwardly-mobile-snifter.html?scp=3&sq=%22gentleman%20Jack%22&st=cse. Retrieved 2009-05-25.
- ^ Apple, Jr., R.W. (2004-03-17). "Whiskey's Kingdom (Pop. 361)". New York Times. http://www.nytimes.com/2004/03/17/dining/whiskey-s-kingdom-pop-361.html. Retrieved 2009-05-25.
- ^ a b Lazarus, George (1988-09-20). "Gentleman Jack Bows at Distillery". Chicago Tribune: p. 4.
- ^ a b Phillips, Richard (1988-10-03). "A Carny Ride Leaves 'em Hanging". Chicago Tribune: p. 14.
- ^ Severson, Kim (2008-09-09). "For Better, for Worse, for Richer, for Pasta: An Interview with Marcella Hazan". New York Times. http://www.nytimes.com/2008/09/10/dining/10hazan.html?_r=1&scp=25&sq=%22gentleman%20Jack%22&st=cse. Retrieved 2009-05-25.
