Ghari Detergent
 | This article includes a list of general references, but it lacks sufficient corresponding inline citations. (June 2022) |
 | |
| Product type | Laundry detergent |
|---|---|
| Owner | RSPL Limited (RSPL)[1] |
| Introduced | 1987 |
| Website | ghadimachinewash |
Ghadi Detergent powder is manufactured by RSPL Limited (RSPL), a Kanpur based is more than 8,000 crore diversified conglomerate in India. The detergent brand was founded by Muralidhar Gyanchandani (Chairman RSPL Group) and Bimal Kumar Gyanchandani (Vice Chairman) in 1988. When Ghadi was launched, market was already dominated by big brands like Surf and Nirma.
References
- http://www.business-standard.com/india/news/detergent-war-ghari-gains-at-nirma%5Cs-expense/407763/
- http://www.business-standard.com/india/news/using-mobiles-to-book-sales-track-distributors/449930/
- http://articles.economictimes.indiatimes.com/2012-01-10/news/30611850_1_bimal-kumar-gyanchandani-ghari-laundry-market
- http://articles.economictimes.indiatimes.com/2011-05-06/news/29517095_1_ghari-detergent-brand-nirma
- http://articles.economictimes.indiatimes.com/2011-04-22/news/29463111_1_ghari-detergents-indian-detergent-market-detergent-brands
- http://articles.economictimes.indiatimes.com/2012-01-15/news/30627880_1_detergents-powder-business-vegetable-oils
- http://strategicmoves.wordpress.com/2011/01/04/ghari-detergent-did-the-nirma-act/
- http://branddesignconsultants.wordpress.com/2011/06/14/revamp-of-ghari-deteregent-rejuvenation-of-a-mass-brand/