Goldstar shoes
| Company type | Private |
|---|---|
| Industry | Footwear |
| Founded | 1970 |
| Founder | Noor Pratap Rana |
| Headquarters | , |
| Website | goldstarshoes |
Goldstar shoes (Nepali:गोल्ड स्टार जुत्ता) is a brand of shoe produced in Nepal.[1] The shoe is popularly tied with the Maoist insurgency in Nepal that continued for a decade. During the civil war, anyone seen wearing a pair of Goldstar shoes was enough to wind up in prison accused of being part of the rebel force due to its easy availability and cheapness.[2] During the war, the army opted to starve the rebels by imposing a blockade that deprived Maoist strongholds of both food and footwear- the Goldstar shoes.[3] [4][5]
The Goldstar brand was initiated by Noor Pratap Rana in mid 1970s as a family business.[6] It is manufactured by Kiran Shoe Manufacturers [7] which produce about 25000 shoes per day.[8] The brand has been marketed in India, Australia and Malaysia, among other countries.[9][10][11] Due to the popularity of the shoes, many fake shoes are also produced locally with the same name.[12] The shoes have various showrooms in all major city and towns of Nepal.[13][14]
References[edit]
- ^ Amatya, Kailash Patendra (2020). "Measurement of Brand Awareness and Brand Loyalty of Goldstar Shoes". Management Dynamics. 21 (1): 5–12. doi:10.3126/md.v21i1.26994.
- ^ "Nepal's hipsters snap up trainers that were once worn by Maoist rebels". The Telegraph. Agence France-Presse. 2018-02-20. ISSN 0307-1235. Retrieved 2021-03-23.
- ^ "From Maoist symbol to hipster accessory: Nepal's Goldstar shoes get revamp". Arab News. 2018-02-16. Retrieved 2021-03-23.
- ^ "Shoe stopper: How Nepal's Goldstar shoes went from Maoist symbol to hipster accessory". Hindustan Times. 2018-02-20. Retrieved 2021-03-23.
- ^ Afp (2018-02-17). "Shoe story: Nepali brand goes chic". The Hindu. Kathmandu. ISSN 0971-751X. Retrieved 2021-03-23.
- ^ Vanja, Sameer (2019-02-17). "History of GoldStar Shoes: An Untold Story Behind The Success in Footwear Industry". Brand Riddle. Retrieved 2021-03-23.
- ^ Sen, Sandeep (2017-12-06). "Goldstar campaign". The Himalayan Times. Retrieved 2021-03-23.
- ^ The footwear sector in Nepal-A Value Chain Analysis (PDF). Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. 2017. p. 28.
- ^ "Marketing the pride of Nepal: Goldstar Shoes - ฐานข้อมูลงานวิจัย มหาวิทยาลัยสยาม". Retrieved 2021-03-23.
- ^ "Outshining the competition". Retrieved 2021-03-23.
- ^ "Goldstar shoes in Tasmania". Nepali Headlines,Nepal News, Nepali News, News Nepal. 2020-01-25. Retrieved 2021-03-23.
- ^ "स्वदेशी उत्पादन 'गोल्ड स्टार' को विदेशमा लोभलाग्दो व्यापार". जलजला खबर. 2019-05-25. Retrieved 2021-03-23.
- ^ "'गोल्डस्टार' को पोखरामा दोस्रो शोरुम सञ्चालन". Retrieved 2021-03-23.
- ^ "नारायणगढमा खुल्यो गोल्ड स्टार जुत्ता पसल – Kayakairan". Kayakairan Daily. 2018-10-11. Retrieved 2021-03-23.
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