Great Singapore Sale

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The Great Singapore Sale
Frequency Annually
Location(s) Island-wide
Years active 1994
Inaugurated May 31, 1994 (1994-05-31)
Previous event May 31, 2013 (2013-05-31) - July 28, 2013 (2013-07-28)
Next event May 31, 2014 (2014-05-31) - July 27, 2014 (2014-07-27)
Website
www.greatsingaporesale.com

The Great Singapore Sale (often abbreviated as GSS or Malay: Jualan Raksasa Singapura, Chinese: 新加坡热卖会, Tamil: மாபெரும் சிங்கப்பூர் விற்பனை) is a shopping event that happens annually in Singapore.[1] Although it is called a sale, the Great Singapore Sale is in fact an event that is organised by the Singapore Retailers Association,[2]and co-organised by stores and malls to promote the tourism industry in Singapore.

In 2013, MasterCard Singapore launched the Princess Singapore Campaign where they collaborated with famous Singapore bloggers [3] to promote the initiative. That year, over US$1.5 billion was spent by MasterCard Cardholders during the Great Singapore Sale 2013. [4]

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