Great Singapore Sale
|The Great Singapore Sale|
|Inaugurated||May 31, 1994|
|Previous event||May 31, 2013- July 28, 2013|
|Next event||May 31, 2014- July 27, 2014|
The Great Singapore Sale (often abbreviated as GSS or Malay: Jualan Raksasa Singapura, Chinese: 新加坡热卖会, Tamil: மாபெரும் சிங்கப்பூர் விற்பனை) is a shopping event that happens annually in Singapore. Although it is called a sale, the Great Singapore Sale is in fact an event that is organised by the Singapore Retailers Association,and co-organised by stores and malls to promote the tourism industry in Singapore.
In 2013, MasterCard Singapore launched the Princess Singapore Campaign where they collaborated with famous Singapore bloggers  to promote the initiative. That year, over US$1.5 billion was spent by MasterCard Cardholders during the Great Singapore Sale 2013.