Grey pound

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In the United Kingdom, the expression Grey pound is used in the context of marketing and or retail sources and refers to the economic power of the elderly people. It is frequently used as a label for movies aimed at an older audience. A similar term exists for lesbian and gay consumers, known as the Pink pound.

In Britain, the Grey Pound is estimated to be £215 billion.

References[edit]

[1] [2] [3] [4] [5] [6]


  1. ^ http://www.thisismoney.co.uk/money/news/article-2553921/Baby-boomers-helped-lift-Britain-recession-grey-pound-accounts-50-consumer-spending.html
  2. ^ http://www.bbc.co.uk/news/entertainment-arts-26971676
  3. ^ http://www.theguardian.com/film/2012/mar/08/older-viewers-rescuing-cinema
  4. ^ http://news.sky.com/story/1032914/hollywood-sets-its-sights-on-grey-pound
  5. ^ http://www.independent.co.uk/arts-entertainment/films/news/rise-of-the-silverhaired-screen-older-people-take-largest-share-of-cinema-audiences-8728982.html
  6. ^ http://www.telegraph.co.uk/news/uknews/1570063/Grey-pound-set-to-drive-retail-spending.html