Hero Group

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Hero Group GmbH
Type private
Founded 1886
Founder(s) Gustav Henckell
Gustav Zeiler
Headquarters Lenzburg, Switzerland
Area served Worldwide
Key people Kiyan Nouchirvani (Chairman)
Products Infant nutrition, fruit
Revenue Increase CHF 2.64 billion (2011)
Employees 4,000
Website www.hero.ch

Hero Group /ˈɛr ɡrʊp/ is an international brand-focused[clarification needed] consumer foods group. It was founded in 1886 in Lenzburg, Switzerland. Shortly after the turn of the century it started its international expansion with its first subsidiaries in Spain, the Netherlands and Italy.

Overview[edit]

In 1995, Dr. Arend Oetker acquired a majority shareholding in Hero and re-positioned the Group to focus on branded business. Business segments that no longer fitted this brand strategy were divested. Business acquisitions strengthened its core infant nutrition and fruit categories. In parallel, the Group embarked on a major geographic expansion program.

Today, Hero is producing products in its core product categories of Infant Nutrition and Fruit. The Group’s operations are based predominantly in Europe, North America, Middle East/Africa and Turkey/Central Asia.

In 2009, the Group generated revenues of close to CHF 2 billion with over 4,000 employees in more than 30 countries. Since 2003, Hero has been in private ownership. Dr. Arend Oetker is the majority shareholder.

External links[edit]