|Headquarters||Palo Alto, California, United States|
IDEO (pronounced "eye-dee-oh") is an international design and consulting firm founded in Palo Alto, California, in 1991. The company has locations in San Francisco, Chicago, New York City, Boston, London, Munich, Shanghai, Singapore, Mumbai, Seoul, and Tokyo. The company helps design products, services, environments, and digital experiences. Additionally, the company has become increasingly involved in management consulting and organizational design.
IDEO was formed in 1991 by a merger of four established design firms: David Kelley Design (founded by Stanford University professor David Kelley), London-based Moggridge Associates and San Francisco's ID Two (both founded by British-born Bill Moggridge), and Matrix Product Design (founded by Mike Nuttall). Office-furniture maker Steelcase owned a majority stake in the firm, but began divesting its shares through a five-year management buy-back program in 2007. The founders of the predecessor companies are still involved in the firm. The current CEO is Tim Brown.
The firm employs over 550 people in the disciplines of human factors, mechanical, electrical and software engineering, industrial design, interaction design, and communication design. IDEO has worked on projects in the consumer food and beverage, retail, computer, medical, furniture, toy, office, and automotive industries. Some examples include Apple's first mouse, Microsoft's second mouse, the Palm V PDA, and Steelcase's Leap chair. Major clients (as of 2004) included Procter & Gamble, PepsiCo, Microsoft, ConAgra Foods, Eli Lilly, Ford, and Steelcase.
IDEO's organization consists of project teams, flat hierarchy, individual autonomy, creativity, socialization of recruits and engineer buy-in.
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- Dobbin, Frank (October 10, 2012). High Commitment Practices. Harvard University. pp. Lecture.