IKEA Family Mobile

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Family Mobile by Coms
Type Subsidiary
Industry Telecommunication
Founded 8 August 2008
Headquarters United Kingdom
Area served United Kingdom
Products Mobile telecommunications products and services
Parent Coms Plc
Website www.familymobile.co.uk

Family Mobile is a Mobile virtual network operator (MVNO) in the United Kingdom operated by Coms Mobile and uses the Orange UK & T-Mobile UK network. [1] Originally launched as IKEA Family Mobile on 8 August 2008 it currently offers Pay as you go SIM cards to the public, with members of its loyalty programme and all 9,500 Ikea staff in Britain presented with a handset and £5 worth of free calls.[2][3]

Family Mobile offers UK calls for 8p per minute and UK text messages for 4p each, with a minimum initial top up of £10, making the network the cheapest pay as you go operator in the UK at time of launch – "at least 25 per cent cheaper than any other comparable prepay offer"; and as of May 2012, Family Mobile is still the cheapest pay as you go UK network.[4] The service targets individual users families, with extra features for the latter, allowing customers a number of SIM cards per account, with shared credit shared among the different family members and the ability to cap each user. A free standalone SIM card or handset with their SIM card can be ordered at the Family Mobile website.

Other notable features include automatic top-ups, online itemised bills and the ability to manually switch to the Orange Network if no T-mobile signal is available by chaining relevant phone settings.

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