Family Mobile

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Family Mobile by Coms
Industry Telecommunication
Founded 8 August 2008
Headquarters United Kingdom
Area served
United Kingdom
Products Mobile telecommunications products and services
Parent Coms Plc
Slogan Say hello to really cheap mobile prices!
Website www.familymobile.co.uk

Family Mobile is a Mobile virtual network operator (MVNO) in the United Kingdom operated by Coms Mobile and uses the Orange UK & T-Mobile UK network.[1] Originally launched as IKEA Family Mobile on 8 August 2008 it currently offers Pay as you go SIM cards to the public, with members of its loyalty programme and all 9,500 Ikea staff in Britain presented with a handset and £5 worth of free calls.[2][3]

Family Mobile offers UK calls for 8p per minute and UK text messages for 4p each, with a minimum initial top up of £10, making the network the cheapest pay as you go operator in the UK at time of launch – "at least 25 per cent cheaper than any other comparable prepay offer"; and as of May 2012, Family Mobile is still the cheapest pay as you go UK network.[4] The service targets individual users families, with extra features for the latter, allowing customers a number of SIM cards per account, with shared credit shared among the different family members and the ability to cap each user. A free standalone SIM card or handset with their SIM card can be ordered at the Family Mobile website.

Other notable features include automatic top-ups, online itemised bills and the ability to manually switch to the Orange Network if no T-mobile signal is available by chaining relevant phone settings.

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